In most circumstances, your logo is the identity of your brand but your brand is not your logo. This is an important distinction. We, at JADIS, take great care when tasked with the creation of a client’s logo. Before the first sketches are even created, we do the research to understand your business, your goals, and your target market so that our decisions are informed and not guessed. From there, we then sketch out our ideas and refine from there. We then present you with the idea and, if necessary, refine from there. We understand that business, especially a new business, will pull you in many directions. But, we cannot overstate the importance of having a professional craft your logo. That’s our job.
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The goal with the creation of the Pine County All-Stars logo was to come up with something that was unique from the other organizations in the area, polished, and could be reproduced on everything from helmets and jerseys to organization letterhead.