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Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

Amazon is turning to the wisdom of crowds to determine which voice-enabled smart devices are worth producing. The ecommerce giant recently rolled out a Kickstarter-like…

RSS Feed February 23, 2021

Macy’s Surprises Wall Street With a Profitable Quarter Amid Mall Store Closures

A year after announcing it would close 125 stores and on the heels of three quarters of losses, Macy's announced a profitable Q4 on Tuesday. Net income for the 13…

RSS Feed February 23, 2021

AMC Networks, Omnicom Complete First-Ever National Linear Addressable Campaigns

AMC Networks and Omnicom Media Group have completed what the media company says is the first-ever national linear TV addressable campaign. Late-2020 campaigns for…

RSS Feed February 23, 2021

Jim Belushi’s Really Stinky Weed; A Chicken… Sandwich?: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed February 23, 2021

The Silence From Brands Not Taking a Stand During Black History Month Is Deafening

Key Insights Black History Month 2021 has proven to be disappointing, but what's more disheartening is what it indicates about the months ahead. It's been nine months…

RSS Feed February 23, 2021

10 Trends #MarketingTwitter Thinks are the Most Exciting for 2021 and Beyond

The events of 2020 have fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a necessity. But with rapid change also comes…

RSS Feed February 23, 2021

Twitter Permanently Suspends 373 Accounts Tied to State-Linked Information Operations

Twitter permanently suspended a total of 373 accounts from four networks in Armenia, Iran and Russia (two) for violations of its platform manipulation policies and…

RSS Feed February 22, 2021

Popeyes Trolls Taco Bell With ‘TikTurial’ for Turning Its Chicken Sammie Into a Taco

Do the trolls at Popeyes ever take a meal break? No, apparently they do not, especially when any of their competitors dare to enter their hallowed breaded-and-fried…

RSS Feed February 22, 2021

Facebook Tests New Ways to Prevent Sharing of Content That Victimizes Children

Facebook is testing new tools aimed at preventing people from sharing content that victimizes children, as well as improvements to its detection and reporting tools.…

RSS Feed February 22, 2021

PubMatic Posts Record Revenues in First Post-IPO Quarter

PubMatic, a supply-side platform, posted record high annual revenue of $148.7 million as its Q4 returns jumped 64% year-over-year. Top Line New to the public markets,…

RSS Feed February 22, 2021

The McBride Sisters Built a Wine Brand in Their Own Way

The fact that McBride Sisters Collection, a wine company founded in 2005, has achieved success is unlikely for a few reasons. First, new businesses often fail. Second,…

RSS Feed February 22, 2021

JPMorgan Chase Hires Linda Arrington as CMO for Commercial Banking Unit

Brand veteran Linda Arrington is returning to her financial services roots, beginning her second stint at JPMorgan Chase as CMO of the company's commercial banking…

RSS Feed February 22, 2021

Spanx’s Sara Blakely on Launching a Billion-Dollar Business During Tough Times

Sara Blakely, the founder of innovative shapewear brand Spanx, says difficult times can provide the most fertile ground for change. Indeed, Spanx was created during…

RSS Feed February 22, 2021

How Nicole Richie Found House of Harlow’s True Customers

When Nicole Richie debuted her House of Harlow fashion brand in 2008, the focus was on being "everywhere." Now, the creative director and actress has scaled back…

RSS Feed February 22, 2021

TikTok Reaches First U.S. Soccer Deal, a Multiyear Pact With the Portland Timbers, Thorns FC

TikTok is getting its kicks in Oregon, reaching a multiyear partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland…

RSS Feed February 22, 2021

Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That

Nearly four years after it first launched video ads, Amazon Advertising has released a tool in its DSP to help advertisers create video content without any video…

RSS Feed February 22, 2021