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MTV VMAs Will Feature Over 6 Minutes of Branded Content From Toyota and Pepsi

This year's MTV VMAs are rethinking branded content. The 2019 Video Music Awards will feature in-show integrations, experiential pop-ups and more innovations that…

RSS Feed August 25, 2019

5 Ways Brands Can Protect Themselves Against the Next Social Media Hoax

Martha Stewart shared it. Usher shared it. Top government officials and media execs shared it. As the latest Instagram copyright hoax made its rounds, pixelated…

RSS Feed August 25, 2019

How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape

The marketing industry has a big problem--a $1.3 billion problem, to be exact. That's the amount marketers are expected to waste on fraudulent influencer marketing…

RSS Feed August 25, 2019

Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s Negotiations

The upfronts are one of TV's great mysteries: They're always the focus of the advertising year, but the negotiation process remains hush-hush, with only a handful…

RSS Feed August 25, 2019

Agencies Need to Implement Accessibility Measures When Designing Websites

Virtually every brand has a website, but many fall short when it comes to disability inclusion and accessibility. While a handful of agencies and advertisers are…

RSS Feed August 25, 2019

Why Eva Longoria, Adweek’s First Beacon Award Winner, Is ‘Subversive in the Best Way’

The camera loves Eva Longoria, and vice versa, with the Texas-born actor, producer, director and activist filling her social media feeds with a steady stream of…

RSS Feed August 25, 2019

How Turner Duckworth Gave Subway a Much-Needed Refresh

To say that Subway's marketing department has been a hot mess in recent years is an understatement. Since 2015, the same year the chain's former spokesperson Jared…

RSS Feed August 25, 2019

On the Adweek Podcast: Is Popeyes’ Chicken Sandwich Worth the Hype?

People love that chicken from Popeyes so much, it's selling out. At least the new chicken sandwich is, thanks to a Twitter fight. On this week's episode of Yeah,…

RSS Feed August 24, 2019

Xfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal Sneaking In

When last we saw someone trying to sneak into Ferris Bueller's house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his…

RSS Feed August 22, 2019

BlueFocus and Legacy Combine to Form Blue Impact

Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300…

RSS Feed August 22, 2019

Agencies and Designers Aren’t Thrilled With New York’s Redesigned License Plate Options

The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans to let New…

RSS Feed August 22, 2019

Google Removed 210 YouTube Channels for Coordinated Activity Related to Hong Kong

YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video site. Shane Huntley…

RSS Feed August 22, 2019

After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back

You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike…

RSS Feed August 22, 2019

Facebook Again Tries to Clarify When It First Knew About Cambridge Analytica

Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal. Vice president and deputy general counsel Paul…

RSS Feed August 22, 2019

75% of Estée Lauder’s Marketing Budget Is Going to Influencers

Est?e Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was revealed…

RSS Feed August 22, 2019

US Tennis Association Serves Gender Gap Truths in Women’s Equality Day Ad

When the U.S. women's national soccer team raised awareness of the gender pay gap in professional sports earlier this year, they were following in the footsteps…

RSS Feed August 22, 2019

Why Popeyes Is Positioned to Be the Next Great Brand Marketer

It's been called the chicken sandwich war of 2019, but this week's fast feud was just the opening battle. Popeyes, a nearly 50-year-old fried chicken chain generally…

RSS Feed August 22, 2019

Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?

In a field of two dozen Democratic candidates for president, there's naturally going to be a single-issue candidate or two. Until this week, one of them was Washington…

RSS Feed August 22, 2019

3 Ways to Come Up With a Great Idea Without Overthinking It

When Dan Wieden hired me almost 16 years ago, I was excited and terrified. As a junior copywriter working at a small unknown agency in Salt Lake City, I used to…

RSS Feed August 22, 2019

H. Jon Benjamin Is Back for Arby’s, Where All Hell Breaks Loose in the Kitchen

Of late, the ad world and consumers have witnessed various battles royale. Recently, it was all about the chicken sandwich wars with Popeye's, Chick-fil-A and, perhaps…

RSS Feed August 22, 2019

Facebook: Here’s How to See How Much Time You Spend in the App

Did you know Facebook allows you to see how much time you spend in its mobile application, for both individual days and as a weekly average? Our guide will show…

RSS Feed August 22, 2019

David&Goliath Has a New Chief Strategy Officer

Creative agency David&Goliath has named Laura Forman its chief strategy officer. Forman joins following a brief stint at TBWAChiatDay New York, where she consulted…

RSS Feed August 22, 2019

Could That GIF Get You Sued?

The best brand marketers on Twitter are often praised for how human they sound and how much modern social savvy they bring to their posts. But sometimes there's…

RSS Feed August 21, 2019

Legal Sea Foods Leans Into the Cannabis Marketing Craze With New Mind-Bending Campaign

In 2016, the people of Massachusetts voted to decriminalize recreational marijuana use. That doesn't mean that the state could immediately light up; much like the…

RSS Feed August 21, 2019