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Q&A: Qualcomm CMO Says 5G’s Potential Is ‘Not Well Understood’

With the next generation of wireless network, 5G, set to open the door to a host of new connected device markets, Qualcomm has been remaking its marketing operations…

RSS Feed August 8, 2019

Down but Not Out, Gerry Graf Still Believes ‘Creativity Sells a Ton of Shit’

When news broke earlier this week that independent, famously "crazy" creative agency Barton F. Graf would shut its doors at the end of the year, many ad industry…

RSS Feed August 8, 2019

Canada’s Charming PSAs About Getting ‘Barely High’ Won’t Judge You. Just Don’t Drive

There's a big difference in how it feels to be stoned out of your mind versus just "barely high," but a new PSA campaign out of Ontario wants to remind cannabis…

RSS Feed August 8, 2019

How Privacy Is Moving Away From Being Optional for Brands

It didn't take long for trouble to begin. Once the EU's General Data Protection Regulation (GDPR) came into force on May 25, 2018, European NGOs immediately started…

RSS Feed August 8, 2019

Here Are 7 Ways Networks Said They Were ‘Superior’ to Netflix at TCA Summer Press Tour

After 17 days, the Television Critics Association's summer press tour has come to a close. During the past two-and-a-half weeks, several dozen broadcast, cable and…

RSS Feed August 8, 2019

TikTok: Here’s How to Add Stickers to a Video

Did you know that TikTok allows you to add stickers (like a poll sticker) to your videos before sharing them? Our guide will show you how this works. Note: These…

RSS Feed August 8, 2019

Betty White Lends Her Voice and Facial Expressions to Smokey Bear for Mascot’s 75th Birthday

The Ad Council's iconic Smokey Bear has had a long run. Invented in 1944, he's gotten everything from his own U.S. postage stamp to an act named after him in Congress.…

RSS Feed August 8, 2019

SoulCycle and Equinox Announce Peloton Competitor on Pretty Much the Worst Day Possible

SoulCycle and Equinox knew they were going to have a big week--but not for the reasons that ended up landing their names in headlines. On Wednesday, the boutique…

RSS Feed August 7, 2019

This Fake Ikea Manual Explains the A$AP Rocky Case So Even Donald Trump Can Understand It

A pair of Swedish creatives are poking fun at Donald Trump's involvement in rapper A$AP Rocky's legal troubles with an Ikea-inspired manual that gives tongue-in-cheek…

RSS Feed August 7, 2019

When There’s a Lunchroom Meme About Brands, Everyone Wants a Seat at the Table

If you haven't seen it already, there's a high school lunchroom-themed meme floating around the internet with the caption: It's lunchtime. Who you sitting with?…

RSS Feed August 7, 2019

As Hotels Go More Sustainable, Abandoning Mini Toiletries Could Hurt Charities

When InterContinental Hotels Group (IHG) announced last week it was getting rid of those ubiquitous mini bottles of toiletries from its roughly 843,000 rooms, Jack…

RSS Feed August 7, 2019

Social Media Users Are Just Plain ‘Worn Out’ by Political Posts and Discussions

If you've had it up to here with political posts and discussions on social platforms, you are not alone, according to Pew Research Center. A recent Pew survey of…

RSS Feed August 7, 2019

NBC Will Air The Tonight Show After Sunday Night Football 5 Times This Fall

The Tonight Show Starring Jimmy Fallon is expanding to Sundays--briefly--this fall. NBC will air five episodes of The Tonight Show this fall, after Sunday Night…

RSS Feed August 7, 2019

Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout,…

RSS Feed August 7, 2019

How to Create Successful—and Meaningful—Experiential Marketing Events, According to Eventbrite and Giant Spoon

When it comes to events, few players are more powerful than Eventbrite and Giant Spoon. The former, an event management website, allows people to buy and sell tickets…

RSS Feed August 7, 2019

Won’t Quit for Yourself? This Heartbreaking PSA Warns Smokers of the Toll on Their Pets

You're not going to like this ad, but that doesn't mean you shouldn't watch it. In its newest gut-punch of a PSA, New Zealand anti-smoking initiative Quitline reminds…

RSS Feed August 7, 2019

Connected TV Could Be Key to Swaying Younger Voters

Connected television and streaming platforms might offer new avenues to reach voters who are disillusioned with social media's endless scandals or are tuning out…

RSS Feed August 7, 2019

Twitter.com Just Got Customization Options for Font Size, Color and Dark Mode

Twitter unveiled a host of customization options for Twitter.com. People can now change the font size, increasing the size to make content easier to read, or decreasing…

RSS Feed August 7, 2019

Looking Into Whether the New SAG-AFTRA Commercials Contract Levels the Playing Field

The advertising industry's SAG-AFTRA Commercials Contract was renegotiated and is effective retroactively to April 1, 2019, continuing through March 31, 2022. Of…

RSS Feed August 7, 2019

Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting its lineup together for its second annual Digital Content NewFronts West, its L.A. version of the one-week event held…

RSS Feed August 7, 2019

An LA Restaurant Caught Serving Popeyes Will Now Launch the Chain’s New Sandwich

Back in 2017, Long Beach, Calif. restaurant Sweet Dixies got itself into hot water for trying to pass off Popeyes' chicken as its own. The ruse had been going pretty…

RSS Feed August 7, 2019

TikTok: Here’s How to Add the Poll Sticker to a Video

Did you know that TikTok allows you to add polls to your videos so that you can gather feedback from your viewers? Our guide will show you how this works. Note:…

RSS Feed August 7, 2019

Viacom Sidesteps CBS Merger During Earnings Call as Deal Talks Continue

CBS and Viacom had hoped to complete their merger talks by today--when both companies were set to announce quarterly earnings--but were unable to reach the finish…

RSS Feed August 7, 2019

3 Fast-Food Chains Are Serving Customized Ads to Consumers Via Print

McDonald's, Burger King and Subway are "serving" ads programmatically through an unlikely medium: newspapers. With help from digital agency Isobar Brazil, the three…

RSS Feed August 7, 2019