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Chief Marketing Officer Chris Spadaccini Out at WarnerMedia Entertainment

Key Insight: Spadaccini's exit is the latest high-profile departure after Bob Greenblatt and Kevin Reilly's exits last month. Chris Spadaccini, the chief marketing…

RSS Feed September 21, 2020

Walmart Is Offering Home Covid-19 Testing Kits by Drone

U.S. consumers may one day be able to acquire at-home Covid-19 test kits by air thanks to a new partnership between retail giant Walmart, clinical laboratory Quest…

RSS Feed September 21, 2020

With the Help of Former Stars, FanDuel’s NFL Campaign Makes Betting Look Easy

Miraculously, football is back. With it comes the return of sports betting, which has become a multi-billion dollar industry since a 2018 Supreme Court decision…

RSS Feed September 21, 2020

You Can’t Vote If You’re Not Registered, Austin Agency Reminds Texans

Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn't necessarily being explicitly addressed:…

RSS Feed September 21, 2020

Jeff Bezos Gives a Sneak Peek Into the First of Many Tuition-Free Preschools

The first free preschool funded by Amazon founder Jeff Bezos' $2 billion Bezos Day One Fund will open on Oct. 19 in Des Moines, Wash., which is about 16 miles south…

RSS Feed September 21, 2020

Facebook Gaming, Universal Music Group Team Up on NBA2K21 Bragging Rights Tournament

Facebook Gaming is teaming up with Universal Music Group on the NBA2K21 Bragging Rights Tournament, which will be livestreamed exclusively on Facebook Gaming Tuesday…

RSS Feed September 21, 2020

Has 2020 Got You Pining for Simpler Times? General Mills Brings Back Classic Cereal Recipes

To help us all lean into childhood nostalgia--that sweet, sweet respite from the ever-worsening reality we call 2020--General Mills is releasing four classic breakfast…

RSS Feed September 21, 2020

Paramount Network Plans Yet Another Rebrand and Name Change

Key Insight: Few cable networks have been rebranded as much as Paramount Network over the years. ViacomCBS, fresh off announcing plans to rebrand streamer CBS All…

RSS Feed September 21, 2020

YouTube Updates Efforts to Keep People Under 18 From Viewing Inappropriate Content

YouTube provided an update on steps it is taking to prevent viewers under 18 from seeing inappropriate content. The Google-owned video site said n a blog post Tuesday…

RSS Feed September 21, 2020

Prime Day Has an Unofficial Date, Which Would Kick Off the Earliest Holiday Shopping Season Ever

We may finally have a start date for Amazon Prime Day 2020: Tuesday, Oct. 13. That's according to CNET, which cited "four people with knowledge of Amazon's plans."…

RSS Feed September 21, 2020

A Shuttered New York City Bar and Its Resilient Owner Star in This Moving Facebook Ad

It's estimated that roughly one-third of New York City's small businesses may never reopen, according to data from the Partnership for New York City. One such business…

RSS Feed September 21, 2020

TikTok Reaches Out to Other Social Platforms to Work Together on Violent, Graphic Content

On the same day TikTok released its Global Transparency Report for the first half of 2020, interim head Vanessa Pappas sent a letter to the heads of nine other social…

RSS Feed September 21, 2020

Unilever’s Mira Beauty Hires New CPO and Its First CMO

Days after its $9 million fundraiser led by Unilever Ventures and 14W, Mira Beauty, a community-driven site for makeup and skincare reviews and purchasing, has announced…

RSS Feed September 21, 2020

How Ruth Bader Ginsburg Inspired Marketing’s Changemakers

On Friday evening, so many of us let out a collective gasp when hearing of Supreme Court Justice Ruth Bader Ginsburg's passing. As a marketer across innovation and…

RSS Feed September 21, 2020

Twitter’s MoPub Mobile Monetization Platform Turns 10

Twitter's MoPub mobile monetization platform is celebrating its 10th anniversary by sharing its Next 10 list of 10 clients and partners that it sees driving the…

RSS Feed September 21, 2020

These Dave & Buster’s Spots Are Weird, but They Definitely Get Your Attention

Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example…

RSS Feed September 21, 2020

Amazon Rolls Out Its Own Peloton Competitor, Prime Bike

There's a new Peloton alternative in town. Three-year-old connected fitness brand Echelon has launched the Prime Bike, with none other than ecommerce giant Amazon.…

RSS Feed September 21, 2020

Airlines Are Set for Major Layoffs, but Marketers Won’t Be Affected

With travel demand still well below prepandemic levels, the airline industry has requested a second round of federal bailout funds. Should legislative aid fail to…

RSS Feed September 21, 2020

Twitter Sets Big Push for National Voter Registration Day

Twitter has big plans for National Voter Registration Day Tuesday. Public policy director Bridget Coyne said in a blog post, "Today, we're rolling out new tools…

RSS Feed September 21, 2020

Bumble Buys Eye-Catching Newspaper Ads in Honor of RBG’s Legacy

Bumble, the buzzy dating app that puts control of the conversation in the hands of women, took out full page ads in three major newspapers this week to honor Supreme…

RSS Feed September 21, 2020

How Former W+K Executive Producer Sue Kim Got Her Brilliant Netflix Documentary Made

The Netflix documentary Speed Cubers is filled with surprises. On the surface, one might think that the Sue Kim-directed film is a linear look into the world of…

RSS Feed September 21, 2020

Facebook: How to View the Voting Information Center

Facebook added a Voting Information Center to Instagram and the flagship Facebook mobile application in August. Users can visit this menu to check their voter registration…

RSS Feed September 21, 2020

Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps?

Next to the oil industry, the apparel business--with its water use, fabric dyeing and high waste rate--is the most polluting business in existence, sending a quarter…

RSS Feed September 21, 2020

Nextdoor, H&R Block Team Up on 10 Neighborhood Projects Across the US

Nextdoor is teaming up with H&R Block on 10 community projects across the country aimed at building more resilient communities, reducing social isolation and…

RSS Feed September 21, 2020