Wunderman Thompson Taps Bas Korsten and Daniel Bonner as Global CCOs
A little over a year ago two venerable agency brands, J. Walter Thompson and Wunderman, merged to become Wunderman Thompson. The hookup brought together what was…
Demystifying Gen Z; How Streaming Services Keep Viewers Happy: Tuesday’s First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…
eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue
Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application's ill-fated redesign in early 2018 and a revamped…
South Dakota Baffles Rest of America With New Drug Slogan, ‘Meth. We’re On It’
If someone tells you they're "on" meth, you'd be justified in being concerned. And this week, quite a few people are concerned for South Dakota. The state's new…
Chrissy Teigen and Top Marketers Shined at Brandweek
PALM SPRINGS, Calif.--Brandweek brought over 700 brand marketers to the desert oasis over Nov. 3-6 to discuss strategy, trends and the future of the advertising…
Inside the Streaming Services’ Scheduling Struggles
When Disney debuted its streaming service Disney+ on Nov. 12, its original programming rollout looked less like a streaming service and more like a linear TV network.…
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Behind influencer marketing's glossy exterior, there's a lot of sweat, tears and time spent. For some buyers--particularly those on smaller campaigns with smaller…
Spurred by Bias, Companies Are Trying to Break Open the Black Box of AI Algorithms
Activists at the American Civil Liberties Union recently used Amazon's facial recognition software to compare photos of 200 Boston-area professional athletes to…
YouTube Tech Titan Marques Brownlee’s Empire Is Growing
Ten years ago, Marques Brownlee was a 14-year-old high school junior in suburban New Jersey, who used his allowance to buy a new laptop for school. The laptop fell…
How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition
On Friday, Nov. 28, 1924, The New York Times carried an item on page 15 about Santa Claus making an early seasonal appearance: "With a retinue of clowns, freaks,…
Twitter Users Can Now Report Abusive Behavior in Lists
Twitter users now have a way to report abusive behavior in lists. The social network revealed the update in a Twitter Safety tweet, saying it went live on iOS Monday,…
Ford Uses Idris Elba and a Social Media Puzzle to Reveal Its New Electric Mustang SUV
At an old theater in downtown Detroit with intricately painted domed walls and ceilings three weeks ago, Ford hosted a VIP-only event where it gave social media…
Here’s How Walmart’s Self-Service Ad Platform Stacks Up Against Amazon’s
Walmart is developing a self-service ad platform and API in a move straight out of Amazon's playbook. The retailer confirmed the news, but declined to share additional…
WeWork to Lay Off ‘Thousands’ Amid Ongoing Woes, According to Report
WeWork, the ambitious office-sharing startup valued at more than $47 billion earlier this year, is planning to lay off "thousands" of employees as its financial…
Golden State Warriors Open Hooptopia Pop-Up to Promote Chase Center
The success of themed "museums" aimed at the Instagram crowd has led brands in multiple industries to execute their own versions, and professional basketball is…
Kylie Jenner Sells Majority Stake in Kylie Cosmetics to Coty
Kylie Jenner has sold a 51% stake in her beauty brand, Kylie Cosmetics, to global beauty conglomerate Coty, which valued the company at nearly $1.2 billion. In an…
Could Knoxville Be the Next Boulder of the Agency World?
Back in 2006, Alex Bogusky, one of the co-founders of Crispin Porter + Bogusky (since shortened to CPB), raised industry eyebrows when he moved a portion of the…
Philadelphia Cream Cheese Is Boosting a Thanksgiving Conspiracy Theory
Ask most Americans to picture "the first Thanksgiving," and you're bound to get a heaping helping of anachronisms, driven by four centuries of imaginative depictions…
People Going Through Transgender Transitions Are Increasingly Turning to Pinterest
Searches for "transgender transition" on Pinterest skyrocketed 3,919% since May 2018 after beginning to rise dramatically that month. Pinterest said in a blog post…
Demystifying Gen Z: Do They Like the Retail Experience?
This is Demystifying Gen Z, a video series produced in partnership with Wayv, where we tune into what's driving the next generation through the curious lens of marketers.…
Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content
This year Gen Z will surpass millennials as the largest generation. They are also on track to be the most diverse, best-educated and a higher-earning generation…
Instagram Unveils Nostalgia-Themed Holiday Curated Shopping Collections
Instagram combined its users' nostalgic trends with its shopping capabilities to create curated collections of products just in time for the holiday shopping season.…
T-Mobile Promotes Mike Sievert to Replace John Legere as CEO
T-Mobile announced this morning that John Legere will be stepping down next year as CEO when his contract ends at the end of April. Current T-Mobile president and…
Snapchat Introduces Extended Play Commercials
Snapchatters may start seeing longer non-skippable commercials on the messaging application with Monday's introduction of new ad option extended play commercials,…