What the Job Market Looks Like for 2021 Grads
This time last year, the outlook for new grads wasn't exactly rosy. But luckily, while the pandemic isn't quite in our rearview mirror, 2021 is a better year for…
How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine
Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn't even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink…
Why Sheba Is Regrowing Its Own Coral Reef
To help prevent the extinction of coral reef, cat food brand Sheba has committed marketing investment through its latest initiative to restore thousands of square…
Invstr, Tastemade Debut Snap Minis
Invstr and Tastemade threw their hats into the Snap Minis ring Thursday. Snap Minis--bite-sized utilities built with HTML5 that work for all Snapchatters on all…
Messenger From Facebook, Instagram DMs Get New Features
Facebook revealed several updates to messaging via Instagram and Messenger From Facebook Thursday. Instagram users on iOS can now send a visual reply in Instagram…
British Baker Warburtons Keeps George Clooney Waiting on a Video Call
With successful campaigns featuring Sylvester Stallone, Robert DeNiro and the Muppets under its belt, British family baker Warburtons has enlisted Oscar winner George…
Clorox, NHL Ink Multiyear North American Partnership
Clorox is now the official cleaning and disinfecting product partner of the National Hockey League under terms of a multiyear North American partnership revealed…
BBC ECD Helen Rhodes Set to Join BBH London
BBC executive creative director Helen Rhodes, who last year worked on the British broadcaster's award-winning "Bringing Us Closer" trailer to bring hope to viewers…
How ‘Pigs in a Blanket’ Dog Toy Ad Went Viral for BARK’s Head of Content
Starting out as the third BARK employee, Stacie Grissom uses internet culture to fuel and rethink their content strategy at the monthly dog-product subscription…
Xaxis Teams Up With Cavai for Post-Cookie Creative Offer
With third-party cookies destined to be consigned to the grave, clients will be under pressure to develop more direct-to-consumer relationships. As a result, WPP's…
Honoring the Creator Movement at Adweek’s First Creator Visionary Awards
As you're probably aware, this week we're proudly producing the first Social Media Week under the Adweek banner. Included in this week-long celebration of social…
Impossible Now Has a New Venue for Its Faux Meat: School Lunchrooms
Impossible Foods, fresh off its first national ad campaign aimed at hard-core meat lovers, will be targeting younger consumers next with its launch onto school menus…
Instagram Adds a Captions Sticker for Stories
Instagram added a captions sticker for Stories, and the Facebook-owned photo- and video sharing network plans to test a similar option for Reels. The new sticker…
Pinterest Adds 2 New Creator Leads
Pinterest added two new creator leads, both of whom will report to head of content and creator partnerships Aya Kanai. Marta Topran joined the company as beauty…
Tumblr Stakes its Claim as the Queerest Place on the Internet
Tumblr is the queerest place on the internet, and it's proud of that fact. The platform released the following statistics this week, citing fourth-quarter-2020 data…
Fox Isn’t Upset About Losing Thursday Night Football to Amazon
On Monday, Amazon said that its major deal with the NFL to bring Thursday Night Football exclusively to the streaming service would happen in the 2022 season instead…
Facebook Wants Users to Check In on Themselves, Friends During Mental Health Awareness Month
Facebook cited a recent study by the World Health Organization, which found that Covid-19 disrupted or halted critical mental health services in 93% of countries…
TikTok Sets Initiatives to #SupportSmallBusiness Throughout May
TikTok will recognize National Small Business Week throughout the month of May by enabling users to share their favorite small businesses and discover those of other…
CeraVe Spotlights Unsung Heroes With a Short Docuseries for National Nurses Week
Dermatological skincare brand CeraVe is celebrating frontline workers with a new digital campaign spotlighting nurses. CeraVe released "Heroes Behind the Masks,"…
Facebook Begins Accepting Applications for 2021 Facebook Community Accelerator Program
Facebook is accepting applications through May 31 for the 2021 Facebook Community Accelerator Program, and the company has committed up to $7.5 million in funding…
Twitter Announces New Content Partnerships at NewFronts
Twitter stressed live content and real-time connection in its presentation at the 2021 Digital NewFronts on Wednesday. The company also announced a slate of new…
An AI-Powered Approach Is Key to Customer Experience Management
When it comes to customer experience management on social media, Paul Herman, vp of customer engagement and market intelligence at Sprinklr, says brands have a lot…
BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts
BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different…
BMW Projected AI-Generated Art Onto Its Cars for New Campaign
BMW is turning its cars into a canvas for a robot artist as part of a new campaign that makes use of cutting-edge creative AI. The German auto brand and agency Goodby,…