Stella Artois’ Whimsical Music Video Recommends Embracing Your Summer Persona From Home
As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their "daydream" doubles.…
Kroger Names Dentsu Aegis Network Team as First Integrated Media Agency of Record
Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review.…
Tech Giants Face Antitrust Showdown; The Strange Story of Big Boy: Wednesday’s First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…
The Trade Desk CEO ‘Not Convinced’ Google Will Get Rid of Third-Party Cookies
In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected…
The Trade Desk CEO Is ‘Not Convinced’ Google Will Get Rid of Third-Party Cookies
In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected…
It’s Not Quite 4/20, but 7/10 Is Catching Up in Cannabis Circles
Is 7/10 the new 4/20? In cannabis circles, this early July date isn't nearly as famous as its world-renowned spring cousin. Still, it does have an actual--if somewhat…
Wildlife Takes Center Stage for Water Brand Vittel in Its Pledge to Support Biodiversity
Presenting itself as a "natural source of vitality," French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the…
Animated Animals Show Off to Support Water Brand Vittel’s Biodiversity Pledge
Presenting itself as a "natural source of vitality," French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the…
In Sweden, the McDonald’s Happy Meal Isn’t Just for Kids Anymore
Among the most vulnerable in the pandemic, the elderly population has been more isolated during lockdown. While ensuring safety and following advice from medical…
The Long, Strange Story of Big Boy, the Latest Mascot to Lose a Job
Another page of corporate history was written this week when Big Boy, the storied quick-service chain whose double-decker burger preceded the Big Mac, fired Big…
Panda Express Chooses The Many as Creative Agency of Record
Panda Express has selected Los Angeles-based The Many as its creative agency of record in the U.S. The move ends the chain's relationship with Wolfgang, a creative…
ABC Welcomes Basketball’s Return With NBA Countdown ‘Restart’ Special July 25
ABC will get to air NBA games again starting Aug. 2, but the network is getting an early jump on the league's eagerly-awaited return with a live prime-time special…
How to Stay Legally Compliant in an Altered Age of Advertising Production
When the global pandemic hit, attention was focused on the agreements among parties: advertisers, agencies, production companies, talent and rights holders. Conversations…
PBR’s Latest Boozy Concoction Is a Peach-Flavored Hard Tea
Raise a glass--and your pinkies. Pabst Blue Ribbon is breaking into the hard tea category. The 176-year-old brewing company, best known for its signature blue ribbon…
CEOs of Amazon, Apple, Facebook and Google Set for Antitrust Showdown
The House Judiciary Committee has confirmed that the CEOs of Amazon, Apple, Facebook and Google will go before its antitrust subcommittee later this month, as governments…
Starburst’s First Vertical-Only Ad Campaign Accentuates Its Latest Product
Starburst has a new product that deviates from its familiar cube-like shape. Called Starburst Swirlers Chewy Sticks, the long, rope candy comes in two-in-one flavors…
How Do You Pronounce That LinkedIn Member’s Name?
LinkedIn will begin rolling out an audio-recording feature for profiles this week, enabling members to create a recording of the proper pronunciation of their names,…
Diet Lifestyle F-Factor Built Its Brand by First Changing Its Name
"Dieting feels punitive," says F-Factor founder Tanya Zuckerbrot. That's why she calls her brand a lifestyle, not a diet. And even though there is no shortage of…
With Swedes Unable to Leave the Country, Burger King Turns their Passports into Loyalty Cards
Around the world, and particularly across Europe, Sweden has face a lot of criticism over its handling of the Covid-19 pandemic. While other countries locked down,…
Snapchat Touts User Activity During National Football League Games
An expanded deal with the National Football League was one of the content agreements detailed by Snap Inc. at its Snap Partner Summit last month, and the league…
TikTok Pulls Out of Hong Kong Over National Security Law
Social video app TikTok will pull out of app marketplaces in Hong Kong due to a new national security law, which threatens free expression in the semiautonomous…
Facebook News: How to See More Stories From a Publication
Facebook recently officially rolled out its Facebook News tab, which gives users the ability to view local, regional and national news stories in a single place.…
Augmented Reality Is Having a Moment. Don’t Miss Out
Augmented reality has received much attention over the last few months as stores closed their doors and consumers sheltered in place. AR brings the in-store buying…
Instagram Begins Small Global Test of Instagram Shop Tab
Instagram will begin running a "small global test" of the Instagram Shop tab Tuesday. The Facebook-owned photo- and video-sharing network said when it introduced…