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After an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super Bowl

The National Football League and Las Vegas have had what can be called an "evolving" relationship over the last several decades. For years, the league wouldn't allow…

RSS Feed January 21, 2020

The Color Factory Offers More Than Just Instagram Fodder

As its name implies, Color Factory provides an ideal opportunity for splashy Instagram posts--but it also offers more than just social media fodder. The ticketed…

RSS Feed January 21, 2020

Gap CMO Alegra O’Hare Steps Down Less Than a Year After Appointment

After joining Gap in February, CMO Alegra O'Hare has left the company. "Alegra is no longer with Gap. We thank her for her time with the brand and wish her the best,"…

RSS Feed January 21, 2020

Hard Rock International Taps Michael Bay to Create ‘Epic’ Super Bowl Ad

After nearly 50 years of operating a multifaceted entertainment and hospitality brand with an ever-growing global presence in 76 countries, Hard Rock International…

RSS Feed January 21, 2020

Tracee Ellis Ross to Star in Mountain Dew’s Super Bowl Ad, Which Will Parody The Shining

Mountain Dew has revealed that actress Tracee Ellis Ross, who stars in the ABC show Black-ish, will be one of the famous faces viewers can expect to see in its Super…

RSS Feed January 21, 2020

Rest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in Lead-Up to Super Bowl

So long, Mr. Peanut. In a shocking move, Planters, the Kraft-Heinz-owned snack brand, has killed off its iconic mascot in a teaser for its Big Game spot. Mr. Peanut's…

RSS Feed January 21, 2020

Rest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in the Lead Up to Super Bowl

So long, Mr. Peanut. In a shocking move, Planters, the Kraft-Heinz-owned snack brand, has killed off its iconic mascot in a teaser for its Big Game spot. Mr. Peanut's…

RSS Feed January 21, 2020

Glossier and Taco Bell Rank Among the Top Brands in Building Online Communities

Dirty Lemon, Glossier and Taco Bell are ranked as the three most culturally relevant consumer brands effectively building online communities by Zyper, a peer-to-peer…

RSS Feed January 21, 2020

Isaiah Mustafa and Old Spice Reunite 10 Years After ‘I’m on a Horse’

A decade ago, he captured our hearts by getting us two tickets to that thing we love and then effortlessly sliding into a saddle. Now Isaiah Mustafa is back in his…

RSS Feed January 21, 2020

Twitter: Here’s How to Reduce Motion on Mobile

Did you know that Twitter allows you to "reduce motion" in its mobile application? Specifically, you can turn on a setting that "Limits the amount of in-app animations,…

RSS Feed January 21, 2020

Brands of the Future Will Thrive By Operating With a Higher Perspective

When was the last time you looked up? That's a question I've been asking myself a lot lately. Amid endless to do lists and nonstop distractions, we spend our days…

RSS Feed January 21, 2020

This Sweet LGBTQ Coffee Ad Has Been Viewed 12 Million Times

Hiding things from your parents is a pretty universal aspect of teenage life, but there are some things no one should have to hide. In a new ad for Belgian coffee…

RSS Feed January 21, 2020

In SodaStream’s Super Bowl Teaser, Bill Nye Hints at a Surprise on Mars

Hold on a minute, did Bill Nye just break some potentially earth-shattering news about space exploration? Are humans at the doorstep of Mars? The beloved science…

RSS Feed January 21, 2020

Bioluminescence Lit Up Facebook Conversation in December 2019

Facebook IQ's list of Topics to Watch for December 2019 had a certain glow to it. The social network's research arm said conversation about bioluminescence and associated…

RSS Feed January 21, 2020

The CBD Brand Taking Trade-Ins; Plastic Bag Bans Turned Branding Opportunity: Wednesday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…

RSS Feed January 21, 2020

Vodafone Leaves Facebook-Spearheaded Libra Association Cryptocurrency Initiative

Vodafone became the latest company to bow out of the Libra Association, the cryptocurrency initiative being spearheaded by Facebook. A spokesperson for Vodafone…

RSS Feed January 21, 2020

Focusing Again on Charity, Kia Is in the Big Game For the 11th Year Running

After running Super Bowl ads with big name celebrities for the better part of a decade--the auto manufacturer has previously hired Christopher Walken, Melissa McCarthy…

RSS Feed January 21, 2020

As Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metric

Facing increased pressure from new, deep-pocketed competitors in the U.S., Netflix is looking abroad for more growth opportunities as it faces a continued slowdown…

RSS Feed January 20, 2020

L’Oréal Executive Joins ANA to Lead Gender Equality Push

The Association of National Advertisers has appointed Nadine Karp McHugh to lead SeeHer, the initiative it founded four years ago to advocate for a more accurate…

RSS Feed January 20, 2020

Twitter Saw 6.1 Billion K-Pop-Related Tweets in 2019

K-pop accounted for a healthy chunk of Twitter's soundtrack for 2019, as the social network said there were 6.1 billion related tweets during the year, up 15% from…

RSS Feed January 20, 2020

Budweiser Teases Super Bowl Ad With Emotional Reactions From Its Own Stars

Anheuser-Busch gave fans a behind-the-scenes look on Twitter today at the individuals who inspired, and will star in, Budweiser's 60-second Super Bowl 2020 spot.…

RSS Feed January 20, 2020

A Horde of Morty Robots Learn About Flavor Stacking in Pringles Super Bowl Teaser

In a new, 6-second teaser for Pringles' Super Bowl 2020 ad, a bunch of Morty robots with Julius Pringles heads for eyes sit in a classroom learning about "flavor…

RSS Feed January 20, 2020

Why This TBWA Creative Leader Wants to See More Focus on Older Industry Pros

A couple of months ago, Walter T. Geer III, svp and group creative director at TBWAWorldhealth, had had enough. Faced with a long list of posts in social media around…

RSS Feed January 20, 2020

This CBD Brand Pop-Up Wants Your Unwanted Products

With so many CBD-infused products on the market, first-time CBD users or curious onlookers might need a little help--and motivation--in choosing which brand to try.…

RSS Feed January 20, 2020