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TikTok Has a New Way to Monetize Its Rabid Teenage Fans

TikTok's viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents…

RSS Feed August 26, 2019

Why Changing Your Company’s Name Can Be an Operational Nightmare

Bob Purcell is a successful consultant, a Massachusetts transplant who's quite happy to enjoy the year-round warmth of Southern California. But Purcell still vividly…

RSS Feed August 26, 2019

Infographic: How Brand Mascot Recognition Has Changed Over Time

While some brand mascots feel timeless, many can't weather the unstoppable force of time and innovation, according to new research commissioned by promotional products…

RSS Feed August 25, 2019

How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History

For the benefit of those unfamiliar with the phrase (and it can't be many), "Sorry, Charlie" roughly translates to: Tough luck, bro. Urban Dictionary defines it…

RSS Feed August 25, 2019

How One Creative Is Facilitating More Opportunities for Women in Advertising

Laura Visco started off her career "failing terribly" after she moved from Argentina to London and dealt with all the challenges that came with it: from learning…

RSS Feed August 25, 2019

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways…

RSS Feed August 25, 2019

Baidu Emerges as Amazon’s Biggest Rival in the Smart Speaker Market

While Amazon remains the heavyweight champion of the world when it comes to smart speakers, with the most devices shipped in Q2, Chinese search engine Baidu has…

RSS Feed August 25, 2019

Facial Recognition Will Be Watching and Storing Your Emotions and Data

Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled…

RSS Feed August 25, 2019

Oklahoma Judge Issues Verdict Holding Johnson & Johnson Responsible for State’s Opioid Crisis

Johnson & Johnson is being asked to pay $572 million in damages by the state of Oklahoma after a verdict was issued in Cleveland County district court on Monday…

RSS Feed August 25, 2019

Johnson & Johnson Is Responsible for Oklahoma’s Opioid Crisis, Judge Rules

An Oklahoma judge ordered Johnson & Johnson to pay $572 million in damages Monday after a issuing a verdict in Cleveland County district court that held the…

RSS Feed August 25, 2019

To Mark Fall’s Arrival, Dairy Queen Overloads the Senses with New Blizzard Treat Candles

Each year, consumers wait with bated breath for fall flavor season. And nowhere is this more evident than at Starbucks, when the pumpkin spice latte makes its first…

RSS Feed August 25, 2019

One of Taylor Swift’s New Songs Is Doubling as a Fundraiser for Music Education

Taylor Swift's latest album, "Lover," has debuted to much fanfare all over the world. In Toronto, one song in particular is standing out because of its relationship…

RSS Feed August 25, 2019

The Ikea Catalog Has the Answers to Life, the Universe and Everything in This Funny Ad

Ikea's catalog has long inspired new approaches to organizing your dishes, linens, toys, Berglubbs and Fj?llas. But what if it also contained the secrets to taking…

RSS Feed August 25, 2019

KFC Takes the Faux Meat Trend to a New Level With Plant-Based Nuggets and Wings

KFC, which had been sitting out the burger-based meatless movement so far, launches into the alternative protein fray this week with the first faux chicken product…

RSS Feed August 25, 2019

Ikea’s Furnishings Vanish in These Subtly Smart Ads About the Catalog Moving Online

The brief called for ads that promote new items in the Ikea catalog while also acknowledging that, in Denmark at least, there no longer is a catalog. So Danish agency…

RSS Feed August 25, 2019

MTV VMAs Will Feature Over 6 Minutes of Branded Content From Toyota and Pepsi

This year's MTV VMAs are rethinking branded content. The 2019 Video Music Awards will feature in-show integrations, experiential pop-ups and more innovations that…

RSS Feed August 25, 2019

5 Ways Brands Can Protect Themselves Against the Next Social Media Hoax

Martha Stewart shared it. Usher shared it. Top government officials and media execs shared it. As the latest Instagram copyright hoax made its rounds, pixelated…

RSS Feed August 25, 2019

How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape

The marketing industry has a big problem--a $1.3 billion problem, to be exact. That's the amount marketers are expected to waste on fraudulent influencer marketing…

RSS Feed August 25, 2019

Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s Negotiations

The upfronts are one of TV's great mysteries: They're always the focus of the advertising year, but the negotiation process remains hush-hush, with only a handful…

RSS Feed August 25, 2019

Agencies Need to Implement Accessibility Measures When Designing Websites

Virtually every brand has a website, but many fall short when it comes to disability inclusion and accessibility. While a handful of agencies and advertisers are…

RSS Feed August 25, 2019

Why Eva Longoria, Adweek’s First Beacon Award Winner, Is ‘Subversive in the Best Way’

The camera loves Eva Longoria, and vice versa, with the Texas-born actor, producer, director and activist filling her social media feeds with a steady stream of…

RSS Feed August 25, 2019

How Turner Duckworth Gave Subway a Much-Needed Refresh

To say that Subway's marketing department has been a hot mess in recent years is an understatement. Since 2015, the same year the chain's former spokesperson Jared…

RSS Feed August 25, 2019

On the Adweek Podcast: Is Popeyes’ Chicken Sandwich Worth the Hype?

People love that chicken from Popeyes so much, it's selling out. At least the new chicken sandwich is, thanks to a Twitter fight. On this week's episode of Yeah,…

RSS Feed August 24, 2019

Xfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal Sneaking In

When last we saw someone trying to sneak into Ferris Bueller's house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his…

RSS Feed August 22, 2019