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FCB Shakes Up Leadership in Chicago and North America

Changes abound at FCB as it undergoes a leadership restructuring in North America, but the new leaders are all familiar faces for the network. Tyler Turnbull, promoted…

RSS Feed September 29, 2019

Tide’s 4-Week ‘Laundry Night’ Campaign Wraps Up With a Bud Knight Tie-in

What if the real laundry night was the friends we made along the way? Tide has officially wrapped up its four-week, fourth-wall-busting "Laundry Night" campaign…

RSS Feed September 29, 2019

Netflix Greenlights a Fourth Season of Stranger Things

Netflix plans to send Stranger Things fans back to the Upside Down. The streaming service has renewed its smash hit for a fourth season, the company announced Monday.…

RSS Feed September 29, 2019

Podcasts Can Now Be Added to Spotify Playlists

Spotify marked International Podcast Day Monday by introducing the ability for its users to add podcasts to their playlists. The music-streaming service said in…

RSS Feed September 29, 2019

Coming Soon: Samuel L. Jackson as Amazon’s Alexa

You can soon ask Alexa to introduce you to Samuel L. Jackson. The prolific actor is the latest celebrity to lend his distinct vocal chords to a voice-enabled platform--and…

RSS Feed September 29, 2019

Instagram Begins Testing a Feature Enabling Brands to Drop It Like It’s Hot

Instagram began a test Monday of enabling brands and creators to remind their followers about upcoming product launches and make it easier for people to purchase…

RSS Feed September 29, 2019

Nextdoor: Here’s How to Manage Your Push Notifications Settings

Did you know that Nextdoor allows you to control the kinds of push notifications you receive from its mobile application? Our guide will show you how this works.…

RSS Feed September 29, 2019

Volkswagen and BBH Hilariously Capture the Unique Pressures of Running a Small Business

We all know running your own business isn't easy. But sometimes the devils are in the details, such as how you're going to manage your own limited schedule or whether…

RSS Feed September 29, 2019

Debunking 3 Myths About Latino Consumers This Hispanic Heritage Month

On the eve of the first Hispanic Heritage Month in 1968, Hispanics made up between 4-6% of the U.S. population. Today, that number is 18%--or nearly 60 million people.…

RSS Feed September 29, 2019

This Vegan Beauty Brand Is Flipping the DTC Model

Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed--which first rolled out in Target stores--is now pushing into ecommerce.…

RSS Feed September 29, 2019

The Martin Agency Simplifies the CarMax Shopping Experience in Its First Campaign for the Brand

Advertising for CarMax, in recent years, has gone down a few roads. While the ads featuring comedian Andy Daly have been enjoyable, there remained a level of disconnect.…

RSS Feed September 29, 2019

For Pluto TV, the Streaming Wars Will Be Great for Business

A streaming showdown is coming, but Tom Ryan isn't worried. In fact, the co-founder and CEO of the free ad-supported streaming service Pluto TV is looking at it…

RSS Feed September 29, 2019

Forever21 Files for Chapter 11 Bankruptcy After Weeks of Rumors

Forever 21, the retailer that served as a fast-fashion pioneer has filed for Chapter 11 bankruptcy. The news was announced late Sunday night. Because Forever 21…

RSS Feed September 29, 2019

Agencies Navigate Immigration Policies; Big 5 Ad-Tech Offerings: Monday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…

RSS Feed September 29, 2019

On the Adweek Podcast: Analyzing the Highs and Lows This Hispanic Heritage Month

Hispanic Heritage Month falls annually between Sept. 15 and Oct. 15, offering marketers and brands an opportunity to connect with this growing segment of the population.…

RSS Feed September 29, 2019

5 Foreign-Born Agency Creatives on the Many Difficulties of the Immigration Process

Adweek wanted to get closer to the story of how President Trump's immigration policies are affecting foreign-born advertising talent, so we put out a call on Twitter…

RSS Feed September 29, 2019

3 Agencies That Are Moving Away From the Traditional AOR Model

Amid massive shake-ups to how audiences consume content, clients and agencies alike are searching for the best way forward. Marketers have seen their need for content…

RSS Feed September 29, 2019

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

The definition of disruption has become diluted by our industry's obsession with turning well-intentioned concepts into overused buzzwords. You've almost surely…

RSS Feed September 29, 2019

Making Sense of the 5 Major Holding Companies’ Data Offerings

If recent high-profile acquisitions are any indication, the ad industry is in the midst of a veritable data gold rush, and first-party data assets are the means…

RSS Feed September 29, 2019

How the Ad Industry Is Navigating Trump’s Ever-Changing Immigration Policies

In 1938, David Ogilvy arrived in New Jersey from his native England and established his own professional brand in a rapidly growing nation, writing the original…

RSS Feed September 29, 2019

Chatbots Can Make as Many Sales as Humans

Chatbots can match the performance of proficient human salespeople--or outperform inexperienced ones fourfold--but only when customers are unaware they are conversing…

RSS Feed September 28, 2019

What Should People Do and Not Do When Using Messaging Apps to Communicate?

Messaging has evolved into a key method of communication over the past decade, but there has never really been a rulebook on how to best interact with each other…

RSS Feed September 26, 2019

Xandr Media President Rick Welday Given New Role Bridging AT&T Business and WarnerMedia Divisions

AT&T and WarnerMedia are taking another step to unite their businesses following last year's merger. Xandr Media president Rick Welday has been named evp, AT&T…

RSS Feed September 26, 2019

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety…

RSS Feed September 26, 2019