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Lurching Toward Oblivion, Sears Stores Have Actually Been in Trouble for a Long Time

During the first week of August, Sears, the once-imperious retail giant that pioneered catalog shopping anchored malls across the country, announced it was closing…

RSS Feed August 28, 2019

How America Temporarily Lost Its Mind Over a Pudgy Doll With Yarn Hair

It's not often that an ad campaign works so well that a brand has to yank it for the sake of maintaining civic order. But, 36 years ago, it happened to a toy company…

RSS Feed August 28, 2019

Can Brands Bring Real Sustainability to the Travel Industry?

When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws…

RSS Feed August 27, 2019

How Mobile Fraud Is Stealing a Large Portion of Your Ad Spend

Mobile fraudsters are impressively stealing your ad budget, and you likely don't even know it. These grifters have evolved their trade faster than prevention capabilities…

RSS Feed August 27, 2019

Baker Mayfield Settles Into His New Home, the Browns’ Stadium, in Progressive Ad Debut

Getting settled into a new home is never easy, but it's especially challenging when your house is the Cleveland Browns' 68,000-seat stadium. Making their debut today…

RSS Feed August 27, 2019

American Express Creates a New York-Themed Playground at the US Open

Attendees of the U.S. Open--the sole Grand Slam tournament to take place stateside--know that tennis is hardly the only attraction at the event. During the two-week-long…

RSS Feed August 27, 2019

Le Tote Acquires Lord & Taylor in a $100 Million Deal

Lord & Taylor, the famed 193-year-old brand that's struggled for years and recently closed its Fifth Avenue flagship in New York, is getting a second life. Le…

RSS Feed August 27, 2019

Generic Brands Are Getting Some Serious Upgrades

Private label brands used a similar playbook for more than 100 years, after a pharmacist in Columbus, Ga. created what we now know as RC Cola as an alternative to…

RSS Feed August 27, 2019

Facebook: Here’s How to Set a Daily Time Reminder

Did you know that the Facebook application allows you to set a daily time reminder that will notify you when you've spent a set amount of time in the app? Our guide…

RSS Feed August 27, 2019

We Tasted 8 Hard Seltzers to Find the Perfect Summer Buzz

With the sun about to set on the summer of 2019, we wanted to toast the drink of the season: hard seltzer. But with so many now on store shelves, how can you tell…

RSS Feed August 27, 2019

New Showtime Series Looks at Personal Cost of Multilevel Marketing Companies

Showtime is exposing the dark underbelly of multilevel marketing companies in its new comedy, On Becoming a God in Central Florida. Set in 1992, the show stars Kirsten…

RSS Feed August 27, 2019

Comscore and Hudson MX Team Up to Solve Local TV’s Slump

Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before--and now it's coming for local TV. Hudson MX, an ad-tech outfit focused…

RSS Feed August 27, 2019

KFC Sold Out of Its Meatless Chicken Nuggets and Wings in 5 Hours

It only took a few hours on Tuesday for KFC to answer the question, "Will people buy chicken-free chicken?" Yes, yes they will. The one franchise in the Atlanta…

RSS Feed August 26, 2019

Doritos Flexes Its Iconic Status By Dropping Its Name and Logo From Newest Ad Campaign

Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their…

RSS Feed August 26, 2019

Twitter’s Ad Network Is Waging a War Against Anatomy

Twitter has let media buyers promote iffy content, including state-sponsored propaganda, overt white supremacy and obvious scams, in the past, but clinical references…

RSS Feed August 26, 2019

Popeyes Sells Out of Chicken Sandwiches, Putting Its Newfound Popularity at Risk

Just as the emaciated steed of Famine follows closely behind the red stallion of War, so too are we now entering the next phase of the Chicken Sandwichpocalypse.…

RSS Feed August 26, 2019

This Former Ogilvy and Fallon Exec Is Starting a Recruiting Practice in Los Angeles

Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the…

RSS Feed August 26, 2019

Wavemaker Retains $60 Million Chevron Global Media Account

WPP's Wavemaker has retained global media agency of record responsibilities for Chevron. "Chevron has extended its global strategic media and buying services partnership…

RSS Feed August 26, 2019

These McDonald’s Egg McMuffin Videos Might Be the Most Satisfying Ads Ever Made

When McDonald's all-day breakfast menu launched in France, the brand could have focused all its marketing efforts on convenience or craving or any number of other…

RSS Feed August 26, 2019

Disney+ Customers Get a Steep Discount if They Sign Up Now

Disney has kicked off the marketing campaign for its anticipated streaming service Disney+ with a steeply discounted offer to lock in subscribers for the next three…

RSS Feed August 26, 2019

Disney and Target’s Partnership Comes Just in Time for the Holiday Season

With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership. At D23 expo, Disney's annual three-day…

RSS Feed August 26, 2019

Why Facebook’s FTC Fine Is a Positive for the Digital Ad World

The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media…

RSS Feed August 26, 2019

Phocus Sparkling Water Is Spiked—With Caffeine

Spiked seltzer--also known as hard sparkling water--is undeniably the sip of the summer, with brands like White Claw, Bon & Viv and Truly dominating the beverage…

RSS Feed August 26, 2019

TikTok Has a New Way to Monetize Its Rabid Teenage Fans

TikTok's viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents…

RSS Feed August 26, 2019