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The Trade Desk Continues Its China Push With New GM

The Trade Desk has named its first general manager for China in Calvin Chan as the publicly listed ad-tech company bids to further placate investor demand for growth,…

RSS Feed August 19, 2019

Pop’s President on His Network’s Biggest Year Ever—and Its Future as Part of ViacomCBS

Pop may be a smaller cable network--the former TV Guide Network rebranded in 2015--but it's been making a lot of noise this year. In March, CBS bought out Lionsgate's…

RSS Feed August 19, 2019

For Gillette, Grey Shows the Hard Work and Reward of Raising a Boy Into a Caring Man

In South Africa, two out of three boys grow up without a father. That can leave the mother--or, quite often, a grandmother--to fill roles traditionally divided among…

RSS Feed August 18, 2019

How Faux Meat Is Beefing Up Burger King, Subway and Dunkin’ Menus

A plant-based patty that might convincingly pass as meat? As recently as a year ago, when most of us still thought of "veggie burgers" as flat discs made from mushrooms…

RSS Feed August 18, 2019

Jeff Goldblum Always Stays True to the Most Fascinating Character of Them All: Himself

Charting Jeff Goldblum's career on its surface does a great disservice to the long list of intriguing choices he has made over the years. After all, Goldblum is,…

RSS Feed August 18, 2019

At NexTech, Boldface Names Discussed the Future of Ad Tech

On July 24-25, Adweek brought together some of the biggest names in the industry to discuss all things ad tech. NexTech was made possible by our partners Neustar,…

RSS Feed August 18, 2019

How Jamba Put Smoothies on the Map

Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into…

RSS Feed August 18, 2019

DTC Brands Are Finding Their Target Audiences Through Streaming Services

Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming. This month,…

RSS Feed August 18, 2019

Twitter Will No Longer Accept Ads From State-Controlled Media Entities

Twitter today said it is changing its advertising policies and no longer accepting ads from state-controlled media entities. The announcement came on the same day…

RSS Feed August 18, 2019

How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand

How you respond to a mistake can say a lot. When Mountain Dew rolled out its "Dewnited States" campaign, featuring cans representing each state and an overarching…

RSS Feed August 15, 2019

Puma’s Soccer Athletes Find Their Flow With Spotify

Athletic gear maker Puma incorporated music-streaming platform Spotify into the rollout of its Anthem Pack football boots. In what Spotify called a first-of-its-kind…

RSS Feed August 15, 2019

‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season

Ready or not, it's football season. While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its impending 100th season with…

RSS Feed August 15, 2019

Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

Kroger is running a campaign on TikTok that lets users shop for its products within the app. With back-to-school season in full swing, the grocery chain is running…

RSS Feed August 15, 2019

Twitter Is Testing a Filter for Direct Message Requests

Twitter is giving people a way to avoid seeing unwanted direct message requests altogether. The social network said in a tweet that it is testing a filter in users'…

RSS Feed August 15, 2019

The Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Season

What do Legos, magic tricks and graffiti have in common? They are some of the many ways that NBA franchises' social media teams have introduced their game schedules…

RSS Feed August 15, 2019

TikTok: Here’s How to Change a Video’s Volume

Did you know that you can change the volume of the audio in your TikTok videos before sharing them? Our guide will show you how this works. Note: These screenshots…

RSS Feed August 15, 2019

How This Snapchat Study Gives Insight Into the Next Generation of Car Buyers

If Ford, Honda or Jeep knew a potential customer stopped at a Burger King on the way home from the dealership, would that help them sell cars? Snapchat thinks so.…

RSS Feed August 15, 2019

Dismantling the Top 5 Tech Companies and Walled Gardens Will Protect Consumer Privacy

More than a year after GDPR went into effect, digital privacy and security remain high on the list of governmental concerns around the globe. Although the U.S. tends…

RSS Feed August 15, 2019

McDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) Apparel

You know a marketing trend is nearing the end of its cycle when a major brand both mocks it and embraces it. Back in 2017, McDonald's launched a limited-edition…

RSS Feed August 15, 2019

This Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a Point

For the millions of people incarcerated for cannabis possession because of harsh laws around carrying and using it, there's no clear path towards creating massively…

RSS Feed August 15, 2019

Instagram Users Now Have a Way to Report Potential False Information

Instagram said in May that it would begin using parent company Facebook's third-party fact-checking initiative, but there was no way for its users to report suspicious…

RSS Feed August 15, 2019

YouTube Gave Creators a Little Cushion on Copyright Claims via Its Manual Claiming System

YouTube said that starting in mid-September, copyright owners using its manual claiming tool can no longer monetize videos by creators with "very short or unintentional…

RSS Feed August 14, 2019

Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a Critic

For years, Amazon has been taking heat for conditions in its fulfillment centers, where labor activists say employees are chronically overworked. These criticisms…

RSS Feed August 14, 2019

Facebook’s Next Steps to Prevent Discrimination in Housing, Employment and Credit Ads

Facebook detailed changes to its Marketing API (application-programming interface) as part of its efforts to thwart discriminatory use of its targeting options for…

RSS Feed August 14, 2019