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Condé Nast Names Whembley Sewell Editor in Chief of Them

Cond? Nast has promoted Whembley Sewell from executive editor to editor in chief of its LGBTQ+ brand, Them, the company announced today. Sewell's new title comes…

RSS Feed September 22, 2020

Instagram Reels: How to Download Clips Without Sharing Them

While recording videos for Instagram Reels, it's possible that you may record one or more clips that you want to keep but not necessarily share at this time. When…

RSS Feed September 22, 2020

Dwyane Wade Surprises Budweiser Brewmaster With a Scholarship in Her Name

With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing--an industry where…

RSS Feed September 22, 2020

The Prime Bike Is Apparently ‘Not an Amazon Product’

Bad news for anyone excited about the prospect of a $500 Peloton alternative in the so-called Prime Bike: Amazon says it simply isn't true. Connected fitness brand…

RSS Feed September 22, 2020

Pinterest Introduces Story Pins in Beta, New Profiles for Creators

Pinterest took the wraps off several updates for creators Wednesday, highlighted by the rollout of Story Pins in beta and joined by a new creator profile and analytics…

RSS Feed September 22, 2020

Spotify Gives Brands a Unique Look at Gen Z, Millennials in the US and Globally

Spotify released its second annual Culture Next Trends Report Wednesday, with the aim of providing marketers with key takeaways on Generation Z insights and cross-generational…

RSS Feed September 22, 2020

Oracle Launches Outcome-Based Measurement Tool

Oracle Data Cloud has announced the launch of Moat Outcomes, a performance measurement service it maintains will help brands better attribute their marketing interventions…

RSS Feed September 22, 2020

Here’s How the Pandemic Has Validated Bombas’ Eccentric Approach to Socks

For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the…

RSS Feed September 22, 2020

The J.M. Smucker Company Goes Beyond Jam With Its New Corporate Identity

The J.M. Smucker Company is closely associated with its namesake line of jellies and jams. Its longstanding corporate logo, which features two red strawberries under…

RSS Feed September 22, 2020

Google Makes a Play for Local Ad Dollars With Pandemic-Related Products

Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant's own advertising revenue have been hit by the economic…

RSS Feed September 22, 2020

RBG’s Impact on Marketing; Black Is the Future: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed September 22, 2020

What Does Black Visibility Really Look Like?

Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study…

RSS Feed September 22, 2020

Black Is the Answer. Black Is the Future.

I often think about that key moment that shifted my personal trajectory. In early 2011, when a friend from high school had discovered my Tumblr blog and hit me up…

RSS Feed September 22, 2020

Why Companies Should Broaden Their Cultural Perspective

As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter…

RSS Feed September 22, 2020

Intention Meets Opportunity: How Black Talent Builds Community

I'm not supposed to be here. From my time growing up in Atlanta all the way into my freshman year at Florida A&M University in Tallahassee, my perspective was…

RSS Feed September 22, 2020

Beyond Allyship and Appropriation: An Alternative Future for Advertising and Media

To be Black in America is to experience the highest of highs and the lowest of lows and to love a country that doesn't always love you back. But it's our highs and…

RSS Feed September 22, 2020

Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans

In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with…

RSS Feed September 22, 2020

Facebook, Twitter, YouTube Make Commitments to the Global Alliance for Responsible Media

The Global Alliance for Responsible Media revealed early Wednesday morning that Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering…

RSS Feed September 22, 2020

This Winery’s Ads Poke Fun at Snobbery While Showing How Serious It Is About Sustainability

To all the wine snobs out there: everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you're drinking, with its "playful top notes"…

RSS Feed September 21, 2020

6 Must-See Sessions From Brandweek 2020

More than 6,000 marketers from more than 80 countries and every state in the U.S. gathered, virtually, for the reimagined Brandweek. They tuned in for more than…

RSS Feed September 21, 2020

This Animated Pangolin Is Trying to Get Hollywood’s Attention

At first glance, the World Wildlife Fund's latest campaign looks like a Pixar trailer--which is exactly the point. The nonprofit recently collaborated with creative…

RSS Feed September 21, 2020

Harry’s Largest Ad Campaign Ever Celebrates Being an Individual

In an ode to individuality, men's care brand Harry's has debuted the biggest ad campaign in its history. A series of 15- and 30-second spots appearing on TV, digital…

RSS Feed September 21, 2020

Dunkin’ Is Taking Over National Coffee Day, Offering Free Brews All Day

Dunkin' doesn't care what your calendar says: Sept. 29 is officially National Dunkin' Day, not National Coffee Day. The chain is giving out a free medium hot or…

RSS Feed September 21, 2020

SXSW Announces Online Portion of 2021 Festival With Plans for Physical Events TBD

Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming,…

RSS Feed September 21, 2020