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LGBTQ Community Stats for Marketers; More Fashion Brands Embrace Body Inclusion: Thursday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed July 8, 2020

Despite Hurdles, the Future of Cannabis Looks Bright

In March, the legal cannabis industry in the United States received one of its most important stamps of approval to date: "essential business" designations during…

RSS Feed July 7, 2020

The Who, Where and How of Cannabis Consumers

There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set…

RSS Feed July 7, 2020

Roger Stone Gets Caught in Facebook’s Coordinated Inauthentic Activity Net

Facebook removed four separate networks for violating its policies against foreign interference and coordinated inauthentic behavior, including one that originated…

RSS Feed July 7, 2020

How the Cannabis and CBD Industry Is Adjusting Its Marketing (Again)

Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace--changes in consumer sentiment, adjustments in regulation,…

RSS Feed July 7, 2020

Amazon’s Latest Effort to Stop Fakes: Sharing Seller Information

Amazon said it will start displaying contact information for its 461,000 active U.S. sellers starting Sept. 1. This information will appear on their profile pages,…

RSS Feed July 7, 2020

We Need to Uproot Racism From the Top. It’s the Right Thing to Do

Confronting systemic racism must start at the top. Otherwise, it will persist with every leader who looks the other way. Every leader who checks a box. Every leader…

RSS Feed July 7, 2020

Car Salesmen Come Off as Pretty Skeezy in Vroom’s New Ads

Two years ago, Gallup surveyed 1,000 Americans to find out which professions they trusted the most--and the least. At the top: nurses. And nearly at the bottom of…

RSS Feed July 7, 2020

Facebook Is On Track to Meet the Sustainability Goals It Set 2 Years Ago

Facebook released its first-ever Sustainability Report Wednesday, although it was not quite as noteworthy as the other report the company unveiled. Director of sustainability…

RSS Feed July 7, 2020

Pressure Intensifies on Facebook After Meeting With Civil Rights Groups and Audit

The heat on Facebook over its failures to address widespread issues related to civil rights and hate speech on its platform shows no signs of cooling. Civil rights…

RSS Feed July 7, 2020

Huge Hires Judith Hoogenboom as Global Chief Strategy Officer

The executive shake-up at Huge continues with Judith Hoogenboom joining the digital agency as global chief strategy officer. She takes over from Dick de Lange, who…

RSS Feed July 7, 2020

In Deal With Spotify, Omnicom Media Group Clients Get First Crack at Original Podcasts

The past few months have been a whirlwind for Spotify. In May, the streaming platform formed a $100 million partnership with Joe Rogan to exclusively stream his…

RSS Feed July 7, 2020

Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature

Burger King has found a clever way to take advantage of Twitch's donations feature for cheap publicity. The fast-food chain donated amounts between $1 and $5 to…

RSS Feed July 7, 2020

Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues

Permutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising…

RSS Feed July 7, 2020

Essence Turns Annual Festival Into a Virtual Experience for the Black Community

When the Covid-19 pandemic forced Essence to cancel its 50th in-person festival in April, the media, tech and commerce company quickly pivoted to produce an all-virtual…

RSS Feed July 7, 2020

Playtex Selects Digitas as Creative and Media Agency of Record

Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by…

RSS Feed July 7, 2020

Tampax Teams Up With Amy Schumer to Bluntly Talk About Periods

It's difficult to know something well if that thing is deemed too taboo to discuss openly. That's the concept behind Tampax's latest ad campaign starring comedian…

RSS Feed July 7, 2020

BBC Global News Inks Native Ads Partnership With TripleLift

BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences. It's the first programmatic…

RSS Feed July 7, 2020

Instagram Users Everywhere Can Now Pin Comments Atop Posts in Feed

Instagram globally rolled out the ability for users to pin "a few" comments they deem worthy to the top of their posts in feed. Vice president of product Vishal…

RSS Feed July 7, 2020

This Birth Control Ad, Fed Up With Stigma, Is Unapologetic About Saying ‘Vagina’

News flash: women have had vaginas since the dawning of the ages. But sadly, in 2020, many people still feel uncomfortable calling it what it is--which, Annovera…

RSS Feed July 7, 2020

LinkedIn: How to Add a Name Pronunciation to Your Profile

LinkedIn began rolling out an audio-recording feature that allows users to record the correct pronunciation of their names, which can be listened to by other users.…

RSS Feed July 7, 2020

What Does Being of Color Have to Do With Being a Marketer and a Mom?

When people identify or assign a term like person of color, it makes me feel like I have an identity crisis. I'm a mom who happens to be a mom of color but who never…

RSS Feed July 7, 2020

TikTok Expands Targeting With Widespread Rollout of Self-Serve Ad Platform

TikTok is expanding its advertising capabilities internationally. The social video app is moving Ads Manager, its self-serve platform that allows advertisers to…

RSS Feed July 7, 2020

NFLPA, Opendorse Share Influencer Hot List of Most Social NFL Players

Cleveland Browns wide receiver Odell Beckham Jr. led National Football League players in total engagements on Facebook, Instagram and Twitter from the start of the…

RSS Feed July 7, 2020