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A Hidden Mental Health Message; The Streamer Ad Shuffle: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed November 22, 2020

Breaking the Stereotype of Women as ‘Aggressive,’ Together

Some label us threatening. Others combative. Most of all, we get labeled as aggressive. I've been called all of the above, plus so much more. These are directed…

RSS Feed November 22, 2020

Breaking the Multiple Stereotypes of Being an Asian American Female ‘Introvert’

There is a certain stigma that comes with being an introvert, especially when culturally, you're taught to not draw attention to yourself. But what happens when…

RSS Feed November 22, 2020

I’m ‘Peppy,’ but Not Limited. How About You?

When I was a kid, my mom would have loved nothing more than for me to be a cheerleader. Outgoing, popular and trendy, but I marched to the beat of my own drum. I…

RSS Feed November 22, 2020

The Truth About Being Labeled as a ‘Difficult’ Black Woman

Be less difficult. I have had two performance reviews in my career where this was the dominant piece of critical feedback. I am a Black woman. I grew up in musical…

RSS Feed November 22, 2020

Breaking the Glass Ceiling: Women Trailblazers vs. Stereotypes

What are the stigmas and limitations you've faced? Have you thought about how women have been negatively impacted by stereotypes? At some point in your career, you…

RSS Feed November 22, 2020

5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality

As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for new 5G networks,…

RSS Feed November 19, 2020

Q&A: Lagunitas CMO Paige Guzman on Canvas Worldwide and What’s on Tap Next For the Brand

This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review…

RSS Feed November 19, 2020

Sheba Shares the Healing Powers of Cats in 3 Mini Documentaries

If you're a cat lover, buckle up: These short documentaries from Sheba will bring a tear to your eye. Created by AMV BBDO and Academy Award-nominated director Geoffrey…

RSS Feed November 19, 2020

Ulta Beauty’s CMO Dishes on Partnership With Target

For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint,…

RSS Feed November 19, 2020

CMOs on the Move: Roundup of the Latest Industry Movers and Shakers

The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles…

RSS Feed November 19, 2020

Facebook’s Bug Bounty Program Nears Its 10th Birthday

Facebook's bug bounty program is approaching its 10th birthday, and the social network said over 50,000 researchers have joined the program to date since its debut…

RSS Feed November 19, 2020

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based…

RSS Feed November 19, 2020

Pinterest Taps Former Exec From Coworking Brand The Wing as Consumer Marketing Head

Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was most recently svp of marketing and…

RSS Feed November 19, 2020

Twitter: How to Share a Tweet in a Fleet

Key Insights Twitter rolled out Fleets earlier this week, its disappearing tweets that resemble posts on Instagram or Facebook Stories. With the Fleets feature,…

RSS Feed November 19, 2020

‘Shrinkage Seems Inevitable’ in BuzzFeed and HuffPost Deal

BuzzFeed's acquisition of The Huffington Post is a well-timed, shrewd move by CEO Jonah Peretti, but it's unlikely to lead to top-line growth, according to analysts…

RSS Feed November 19, 2020

Ryan Reynolds is Partnering with Best Buy After a Bitter History

Growing up, Ryan Reynolds dreamed of fixing devices, running diagnostics and offering 24/7 tech support as a member of Best Buy's Geek Squad. But when the whole…

RSS Feed November 19, 2020

Under Armour’s Stacey Ullrich on Turning Moments Into Movements at Purpose-Led Brands

The confluence of a bitter presidential campaign, the reaction to the death of George Floyd and the pandemic pushed prominent brands to strongly pursue purpose-driven…

RSS Feed November 19, 2020

How Performance Marketers Can Appeal to Millennials and Gen Z Now

With many in-person marketing opportunities absent during this pandemic, performance marketers are trying to find new ways to reach Gen Zers and millennials. Modified…

RSS Feed November 19, 2020

Chipotle, The Farmlink Project Team Up to Get Meals to Food Banks

Chipotle is joining forces with The Farmlink Project on a mission to donate 10 million meals to food banks during this holiday season. The Farmlink Project is a…

RSS Feed November 19, 2020

Instagram Adds Branded Content Tag to Reels

Instagram revealed several updates related to branded content on its platform Friday, highlighted by the rollout of the branded content tag on Reels and the start…

RSS Feed November 19, 2020

Eddie Murphy’s Coming 2 America Shifts From Theaters to Amazon Prime Video

It's official: Amazon Prime Video has snapped up the worldwide streaming rights to Coming 2 America, the anticipated sequel to Eddie Murphy's 1998 comedy classic…

RSS Feed November 19, 2020

Inclusion Is the Gift in These Heartfelt Holiday Ads

Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and…

RSS Feed November 19, 2020

As Ad Dollars Flow into CTV, Brand Safety Considerations Follow

More nuanced brand safety tools are coming to connected television, a growing medium facing challenges of transparency and ad fraud. Brands have become increasingly…

RSS Feed November 19, 2020