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Facebook Restores Access to News in Australia in Deal With Government

Facebook will begin showing news pages in Australia again in the coming days after withdrawing access five days ago, after reaching an agreement with the Australian…

RSS Feed February 22, 2021

Here’s How Ikea, a Challenger Brand in Japan, Built a New Audience

When one thinks of a challenger brand, Ikea doesn't necessarily leap to mind. However, in Japan, the venerable Swedish brand is just that. Here's how Ikea broke…

RSS Feed February 22, 2021

Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent

At a time when 1.8 million Americans per day are getting one of the Covid-19 vaccines and infection rates continue to fall, most of us are daydreaming of a post-pandemic…

RSS Feed February 22, 2021

Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs

IronSource is acquiring Luna Labs as it seeks to offer mobile app developers a comprehensive suite of monetization tools. The deal comes as the number of mergers…

RSS Feed February 22, 2021

Yelp Releases Several Updates to Continue Helping Restaurants Navigate the Pandemic

Business directory and crowdsourced review forum Yelp continues to tweak its offerings with the aim of helping restaurants survive during the pandemic. Prior to…

RSS Feed February 22, 2021

The Future According to Mark Cuban; Beautiful, Surreal Apple Ads: Tuesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed February 22, 2021

Forced to Flee Venezuela, These Agency Founders Recall Their Path to Success

Miami-based creative agency El Autob?s was recently acquired by Anchor Worldwide. But that doesn't come close to telling the agency's whole story, about two Venezuelan…

RSS Feed February 22, 2021

Facebook to Work With Colorintech Again on Promoting Diversity in the European Tech Sector

Facebook is teaming up with U.K. nonprofit Colorintech for the second consecutive year to help close the racial gap in the tech industry in Europe. Over the next…

RSS Feed February 22, 2021

Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

LONDON--There's usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke. It's become somewhat of a…

RSS Feed February 22, 2021

This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of…

RSS Feed February 22, 2021

DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates,…

RSS Feed February 22, 2021

Why Walt Disney’s President of Sales Is on The Career Journey of a Lifetime

For some, it's all about the destination. And although Rita Ferro's is directly tied to "the most magical place on earth," it is her journey to the top that has…

RSS Feed February 21, 2021

Road to Challenger Brands: Artsy Brings Democratization and Data to the Art Market

It's been a little over a year since Everette Taylor joined online art marketplace Artsy as CMO. A few months into Taylor's tenure, the world changed in ways most…

RSS Feed February 21, 2021

QR Codes Are Key to Connecting With Customers in a Pandemic

If you've been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand. The scannable QR technology,…

RSS Feed February 21, 2021

Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

When the pandemic first tightened its grip last spring, millions of Americans stampeded to supermarkets and began a wave of panic buying. Then, as winter approached,…

RSS Feed February 21, 2021

Here’s Why Media SPACs Are So Hot Right Now

For the past six months, there's been a ballooning interest in media and marketing tech companies going public via special purpose acquisition companies (SPACS),…

RSS Feed February 21, 2021

Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

As hard seltzers balloon in popularity, brands have co-opted a term once reserved for a specific style of craft beer: sessionability. It's often used in tandem with…

RSS Feed February 21, 2021

Why Challenger Brands in Particular Must Be Customer-Centric

Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating…

RSS Feed February 21, 2021

These Brands Are Nailing Search Visibility During the Ecommerce Boom

Just because ecommerce is booming doesn't mean it's simple for brands to navigate. As the pandemic drags on and the habits of lockdown life become increasingly cemented…

RSS Feed February 21, 2021

Nathan Young’s Journey Continues as He Lands at Deloitte Digital

Last summer, in the wake of the police killing of George Floyd, the advertising industry faced one of its most pivotal moments. The nation's anger filtered down…

RSS Feed February 21, 2021

Pinterest Donates Ad Credits to Promote Awareness of NEDAwareness Week Events

Pinterest teamed up with the National Eating Disorders Association to help raise awareness of and build communities of support and recovery for individuals and families…

RSS Feed February 21, 2021

Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch

If there's one thing all ad creatives aspire to create, it's a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give…

RSS Feed February 21, 2021

When Everyone’s a Celebrity, Cameo Wins

Cameo has been an undisputed winner of the pandemic economy, reaping the benefits of a celebrity class so bloated and unoccupied that recording videos for loyal…

RSS Feed February 21, 2021

Spotify Audience Network Audio Ads Marketplace Is On Its Way

Spotify is in the early stages of developing audio advertising marketplace Spotify Audience Network. The streaming platform introduced the offering at its Stream…

RSS Feed February 21, 2021