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Can a New Marketing Campaign Bring Vitality Back to GNC?

While health and wellness retailer GNC isn't as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating…

RSS Feed January 22, 2020

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem.…

RSS Feed January 22, 2020

Upheaval at Gap Shows a Need to Reconnect With Its Core Customer

It's been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic…

RSS Feed January 22, 2020

Agency Network Plan A Expands With Four New Additions

Alternative holding company Plan A, which was formed by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex in June 2018, has…

RSS Feed January 22, 2020

Top Advertisers, Media Platforms Get Tough on Harmful Online Content

While they may be rivals on retail shelves, some of the world's top brands have joined forces to eradicate a common enemy: harmful online content. At the World Economic…

RSS Feed January 22, 2020

AnalogFolk Is Closing Its Portland Office and Placing More Emphasis on NYC and Other Markets

Digitally focused indie agency AnalogFolk is closing its Portland, Ore., office, and one of its leaders, Carren O'Keefe, will relocate to Amsterdam as its executive…

RSS Feed January 22, 2020

AnalogFolk Is Closing Its Portland Office and Placing More Emphasis on Other Markets

Digitally focused indie agency AnalogFolk is closing its Portland, Ore., office, and one of its leaders, Carren O'Keefe, will relocate to Amsterdam as its executive…

RSS Feed January 22, 2020

NBC Olympics Partners Up With Snapchat for Tokyo 2020

NBC Olympics will bring a host of customized content from the 2020 Summer Olympic Games in Tokyo to Snapchat as part of the third consecutive Olympics partnership…

RSS Feed January 22, 2020

Discover Is Back in the Big Game for the Third Time Since the 1980s

Bucking the credit card companies' trend of sitting out of the Big Game marketing extravaganza, Discover has decided to get back in on the fun this year. The brand…

RSS Feed January 22, 2020

RHONJ, T-Pain and RuPaul Drag Race Contestants Join Forces for Sabra’s Super Bowl Spot

Hummus producer Sabra Dipping Co. will air its first Super Bowl commercial this year, featuring an unexpected mix of stars like rapper T-Pain, RuPaul Drag Race contestants…

RSS Feed January 22, 2020

Nascar Sets a Fast Pace in Its First Three Months on TikTok

Nascar is often associated with the deafening sound of revving engines, but its entry onto popular video-sharing platform TikTok was rather quiet. The Nascar TikTok…

RSS Feed January 22, 2020

Heinz Will Air 4 Ads at Once During the Super Bowl

Not many brands can afford four Super Bowl commercials. Neither can Heinz, which is why it's running four ads at the same time. The legendary condiment brand released…

RSS Feed January 22, 2020

This One-of-a-Kind Movie Poster Was Made Entirely From Cannabis

The Gentlemen, a pulpy crime caper from Guy Ritchie, is "a film about weed--growing it, selling it, stealing it, appreciating it as more than a casual high," according…

RSS Feed January 22, 2020

Anomaly Is Donating the Paychecks of Australian Employees to Wildfire Relief Efforts

Anomaly has found a simple yet effective way to help fight the wildfires that are ravaging Australia. The agency has tallied up the amount each of its Australian…

RSS Feed January 22, 2020

JPMorgan Chase Promotes Leslie Gillin to CMO

JPMorgan Chase announced today that Leslie Gillin will be succeeding Kristin Lemkau as CMO, overseeing JPMorgan, Chase and corporate brands, effective today. Gillin…

RSS Feed January 22, 2020

Super Bowl Stadium Will Serve Beer in 50,000 Recyclable Aluminum Cups

One of the downsides of gathering tens of thousands of people together for the giant party that is the Super Bowl is the 70-odd tons of trash the event generates.…

RSS Feed January 22, 2020

Twitter: Here’s How to Change Your VoiceOver Settings on iOS

Did you know that Twitter offers a variety of VoiceOver settings in its iOS application? Our guide will show you how to find these settings and turn them on. Note:…

RSS Feed January 22, 2020

Budweiser Challenges American Stereotypes in Patriotic Super Bowl Ad

Budweiser released its 60-second Super Bowl 2020 commercial, "Typical American," this morning ahead of the Big Game. The tear-jerking, patriotic spot directed by…

RSS Feed January 22, 2020

CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet

The streaming space was wide open when CBS All Access debuted in 2014. As it becomes more crowded by the day, thanks to the likes of Amazon, Hulu, Disney+, Apple…

RSS Feed January 22, 2020

Mr. Peanut Is Dead; Hallmark Channel Chief Exits: Thursday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…

RSS Feed January 22, 2020

PGA Tour Tees Up More Highlights on Facebook Watch

Facebook Watch will once again be a video stop on the PGA Tour. The professional golfers' association said it will distribute daily highlight packages worldwide…

RSS Feed January 21, 2020

Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?

The introductions of long-form video platforms Facebook Watch in August 2017 and IGTV in June 2018 gave publishers food for thought on a lower-cost, easily accessible…

RSS Feed January 21, 2020

Hallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad Controversy

A month after Hallmark Channel sparked outrage for briefly pulling several ads from wedding planning brand Zola that featured a same-sex couple kissing at their…

RSS Feed January 21, 2020

Rainn Wilson Lies in States of Disarray and Denial for Little Caesars’ Super Bowl Teasers

Little Caesars' first Super Bowl ad will star a very harried Rainn Wilson--best known as Dwight Schrute from The Office. In the first of three teasers released today,…

RSS Feed January 21, 2020