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When There’s a Lunchroom Meme About Brands, Everyone Wants a Seat at the Table

If you haven't seen it already, there's a high school lunchroom-themed meme floating around the internet with the caption: It's lunchtime. Who you sitting with?…

RSS Feed August 7, 2019

As Hotels Go More Sustainable, Abandoning Mini Toiletries Could Hurt Charities

When InterContinental Hotels Group (IHG) announced last week it was getting rid of those ubiquitous mini bottles of toiletries from its roughly 843,000 rooms, Jack…

RSS Feed August 7, 2019

Social Media Users Are Just Plain ‘Worn Out’ by Political Posts and Discussions

If you've had it up to here with political posts and discussions on social platforms, you are not alone, according to Pew Research Center. A recent Pew survey of…

RSS Feed August 7, 2019

NBC Will Air The Tonight Show After Sunday Night Football 5 Times This Fall

The Tonight Show Starring Jimmy Fallon is expanding to Sundays--briefly--this fall. NBC will air five episodes of The Tonight Show this fall, after Sunday Night…

RSS Feed August 7, 2019

Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout,…

RSS Feed August 7, 2019

How to Create Successful—and Meaningful—Experiential Marketing Events, According to Eventbrite and Giant Spoon

When it comes to events, few players are more powerful than Eventbrite and Giant Spoon. The former, an event management website, allows people to buy and sell tickets…

RSS Feed August 7, 2019

Won’t Quit for Yourself? This Heartbreaking PSA Warns Smokers of the Toll on Their Pets

You're not going to like this ad, but that doesn't mean you shouldn't watch it. In its newest gut-punch of a PSA, New Zealand anti-smoking initiative Quitline reminds…

RSS Feed August 7, 2019

Connected TV Could Be Key to Swaying Younger Voters

Connected television and streaming platforms might offer new avenues to reach voters who are disillusioned with social media's endless scandals or are tuning out…

RSS Feed August 7, 2019

Twitter.com Just Got Customization Options for Font Size, Color and Dark Mode

Twitter unveiled a host of customization options for Twitter.com. People can now change the font size, increasing the size to make content easier to read, or decreasing…

RSS Feed August 7, 2019

Looking Into Whether the New SAG-AFTRA Commercials Contract Levels the Playing Field

The advertising industry's SAG-AFTRA Commercials Contract was renegotiated and is effective retroactively to April 1, 2019, continuing through March 31, 2022. Of…

RSS Feed August 7, 2019

Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting its lineup together for its second annual Digital Content NewFronts West, its L.A. version of the one-week event held…

RSS Feed August 7, 2019

An LA Restaurant Caught Serving Popeyes Will Now Launch the Chain’s New Sandwich

Back in 2017, Long Beach, Calif. restaurant Sweet Dixies got itself into hot water for trying to pass off Popeyes' chicken as its own. The ruse had been going pretty…

RSS Feed August 7, 2019

TikTok: Here’s How to Add the Poll Sticker to a Video

Did you know that TikTok allows you to add polls to your videos so that you can gather feedback from your viewers? Our guide will show you how this works. Note:…

RSS Feed August 7, 2019

Viacom Sidesteps CBS Merger During Earnings Call as Deal Talks Continue

CBS and Viacom had hoped to complete their merger talks by today--when both companies were set to announce quarterly earnings--but were unable to reach the finish…

RSS Feed August 7, 2019

3 Fast-Food Chains Are Serving Customized Ads to Consumers Via Print

McDonald's, Burger King and Subway are "serving" ads programmatically through an unlikely medium: newspapers. With help from digital agency Isobar Brazil, the three…

RSS Feed August 7, 2019

Ann Curry Will ‘Harness the Power’ of Live TV For the First Time Since Leaving the Today Show

It's been seven years since Ann Curry last regularly appeared on live television, when she exited as co-anchor of the Today show, where she had worked since 1997.…

RSS Feed August 7, 2019

Ball Park Franks Brings Baseball’s Famed Racing Mascots Game to the Big Screen

It's only been a few weeks since National Hot Dog day and the auspicious rollout of the iconic Weinermobile to Airbnb. Time for a silver-screen advertising network…

RSS Feed August 7, 2019

Q&A: Incoming CCO Andrés Ordóñez Talks Chicago, FCB’s Unified Network

Leadership changes have swept into the Windy City, with CCO Andr?s Ord??ez jumping from Energy BBDO to FCB Chicago and the former agency promoting Josh Gross and…

RSS Feed August 6, 2019

If Tattoos Could Talk … Oh, Wait. They Can—in Clever New Ads for Lynx in the UK

Tattoos can say a lot about a person. Ink can tell compelling stories about an individual--even if it's not real--and even unify strangers. In the case of Lynx,…

RSS Feed August 6, 2019

‘The Time Is Right’ for Beverly Hills, 90210 Cast to Reunite After 19 Years

Nineteen years after its finale, Beverly Hills, 90210 returns to Fox tonight--kind of. The new iteration, BH90210, reunites the entire original cast of the hit series--minus…

RSS Feed August 6, 2019

Bacardi Has ‘Hacked’ YouTube’s Fast-Forward Feature to Create a DJing Platform

Bacardi kicked off the summer with a branded music video featuring Major Lazer and Brazilian singer Anitta for their song "Make It Hot." Now, the brand is back with…

RSS Feed August 6, 2019

Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

Twitter discovered and fixed issues with users' ad settings choices that first surfaced in May 2018, which may have shared some user data with third-party advertising…

RSS Feed August 6, 2019

Is Instagram Doing an About-Face When It Comes to Meme Accounts?

Is Instagram extending an olive branch to the meme community, or looking to monetize it? In late July, multiple reports surfaced about a meme purge by the Facebook-owned…

RSS Feed August 6, 2019

Disney Wraps First Combined Upfront With 5% Revenue Increase

Disney has completed its first upfront as a combined, expanded portfolio, securing overall ad revenue increases of 5%, according to the company. After completing…

RSS Feed August 6, 2019