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Florida Man Wants to Save the World; TV Shows Media Buyers Love: Tuesday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…

RSS Feed September 23, 2019

This Food App Is Using a Relentless Door-to-Door Approach to Build Its Brand

Ilir Sela was born into a pizza-making family in New York City, so it was natural that he'd go into the family business. But instead of spending his days slinging…

RSS Feed September 23, 2019

Q&A: How Mixed-ish’s Creator Expanded Black-ish’s Universe Into the ‘80s

Five years after its debut, Black-ish has become a full-fledged TV franchise. Last year, the ABC comedy launched a spinoff, Grown-ish, which followed Yara Shahidi's…

RSS Feed September 23, 2019

The Fall 2019 Broadcast Shows That Buyers Like Most—and Least

On Monday, Adweek shared its picks for this fall's seven most promising new broadcast shows. Now it's time for ad buyers to share which freshman series they like…

RSS Feed September 23, 2019

Facebook Watch Gets Some Exclusive ESPN Content

ESPN is bringing exclusive digital shows and content to Facebook Watch under terms of an agreement between the sports giant and the social network. Features such…

RSS Feed September 23, 2019

Tumblr Backs National Voter Registration Day

National Voter Registration Day is Tuesday, and Tumblr is doing its part to help drive people to the polls. The blogging platform is promoting the National Voter…

RSS Feed September 23, 2019

Facebook Acquires Customer-Service Bot Startup Servicefriend

Facebook confirmed its acquisition of Servicefriend, an Israeli startup that develops customer-service bots, and signs point to the transaction being completed with…

RSS Feed September 23, 2019

Facebook Is Pulling the Plug on Group Stories

While Facebook is clearly bullish on Stories, not every idea the social network explored has succeeded. Facebook initially said in November 2017 that it would extend…

RSS Feed September 23, 2019

Malaria No More UK Brings Mosquitos and a Message to the UN General Assembly Meeting

Malaria No More UK is looking to deliver its message during the United Nations General Assembly meeting in New York this week with "Malaria Must Die, So Millions…

RSS Feed September 22, 2019

Boeing Pledges $144,500 to Families Affected by Max 8 Crashes

Following a spring and summer hamstrung by scandal, Boeing announced today that the families affected by the two 737 Max 8 crashes will each receive $144,500. The…

RSS Feed September 22, 2019

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt…

RSS Feed September 22, 2019

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

American distillers are known for protecting secret recipes and ingredients, but few guardians match the commitment of one Jimmy Russell. The Wild Turkey distillery…

RSS Feed September 22, 2019

DTC Brands Are Targeting Consumers Where Their Attention Is—Their Phones

With a 99% open rate, it's a wonder why texting hasn't become mass-adopted by brands. Some companies already reach customers via text by offering them discounts…

RSS Feed September 22, 2019

Marketers Are Looking to Casual Mobile Gaming to Target Audiences

In 2019, games are everywhere. The global number of people tapping into them across their phones is set to top out at more than 2.4 billion by December and is expected…

RSS Feed September 22, 2019

Thomas Cook Shuts Down Abruptly, Leaving Thousands of Passengers Stranded

The British global travel group Thomas Cook, which began in 1841, abruptly ceased operations on Sunday due to bankruptcy. According to The Guardian, a statement…

RSS Feed September 22, 2019

Louis Vuitton Brings Fashion to League of Legends

The League of Legends World Championship 2019--the biggest event in esports--will play out in the global capital of fashion, so it's fitting that developer Riot…

RSS Feed September 22, 2019

Accenture Takes Creative In-House, With Droga5 as Lead Agency

After acquiring Droga5 earlier this year, Accenture has decided it no longer requires outside assistance on advertising its own brand. Accenture confirmed it has…

RSS Feed September 22, 2019

Oracle Wants to Bring Big Data to GIFs

GIFs play a huge role in turning the internet into the weird and wacky place we love, and now, marketers can use them too. Oracle said today that it is partnering…

RSS Feed September 22, 2019

Twitter Revamps Its Brand Strategy Team as Twitter Next

Twitter's brand strategy team is now Twitter Next, with new functions and services added to the mix. Head of Twitter Next Alex Josephson, previously head of global…

RSS Feed September 22, 2019

Twitter Expands List Pinning to All iOS Users Globally

Twitter introduced the ability for users to choose which lists appeared under their list tabs and pin lists in July, and Monday, the feature was expanded to all…

RSS Feed September 22, 2019

Facebook Kicks Off Its Stories Can Do It Campaign

Facebook's new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger.…

RSS Feed September 22, 2019

Hostless Emmys Hit All-Time Ratings Low, Plummeting 33% in 18-49 Demo

If Emmy Awards producers were hoping that going without a host would result in the same ratings rebound that the emcee-less Oscars saw earlier this year, they were…

RSS Feed September 22, 2019

British Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to Them

This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover…

RSS Feed September 22, 2019

3-D Printed Toys Imagine the Future of Food to Make Kids Receptive to Sustainable Ideas

The future of food is going to get weird. There's really no way around that if we want to shift our planet to more sustainable methods of production, likely meaning…

RSS Feed September 22, 2019