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United to Make Rapid Covid-19 Tests Available to Travelers

United Airlines has launched a pilot program that gives its customers access to a rapid Covid-19 test before boarding a flight. Starting on Oct. 15, United passengers…

RSS Feed September 23, 2020

Scripps Buys ION Media for $2.65 Billion, Dramatically Expanding TV Footprint

Key Insight: After exiting the newspaper business in 2015 and leaving radio in 2018, Scripps has refocused on TV. The E.W. Scripps Company is pushing further into…

RSS Feed September 23, 2020

Threat of TikTok Ban Shows the Need for Ownership Urgency for Personal Brands

Since the onset of the Covid-19 crisis, social media audiences have increased significantly. And in this age of fake news and distrust, personal brands are becoming…

RSS Feed September 23, 2020

Yelp for Business Unveils Redesigned Ads Dashboard

Yelp Thursday introduced a redesigned ads dashboard that brings with it several new features and updates to the Yelp for Business experience. The business directory…

RSS Feed September 23, 2020

Chris Rock on Joining Fargo and Avoiding ‘the Eddie Murphy Handbook’ for Black Comics

For Chris Rock, who has spent his career trying to avoid what he calls "the Eddie Murphy handbook" that Hollywood has for breakout Black comedians, Fargo was the…

RSS Feed September 23, 2020

Reddit Unveils New Ad Inventory Options With a Nod to Brand Safety

Reddit added new inventory for advertisers Thursday, giving them more options for targeting and brand safety. The company rolled out the so-called Expanded Inventory…

RSS Feed September 23, 2020

Bye, Uncle Ben; TV Upfronts Must Evolve: Thursday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed September 23, 2020

Publicis Sapient Chief Experience Officer Joins Tech Company Focused on Disaster Management

Publicis Sapient's chief experience officer is leaving the agency to join a tech company focused on disaster management working, in part, to fight Covid-19 via contact…

RSS Feed September 23, 2020

TikTok Takes On Weight Stigma, Body Shaming

TikTok detailed steps it is taking to support body positivity on its platform while moving to eliminate weight stigma and body shaming. On the advertising side,…

RSS Feed September 23, 2020

These Brilliant Ikea Posters About Sleep Will Make You Look Twice

Sleep: when we get enough, it rejuvenates and energizes us, leaving us fired up and ready to take on the day. But when we don't-thanks to crying children, insomnia,…

RSS Feed September 22, 2020

PacSun Goes Back to School With Snapchat AR Lens

Lifestyle apparel retailer PacSun teamed up with Snap Inc. on an augmented reality lens that features its new back-to-school denim collection set in a desert landscape.…

RSS Feed September 22, 2020

Call for Submissions: Adweek Hot List Expansion

The Covid-19 pandemic has urged media organizations and brands to move faster than ever before to create new products to entice readers and fans--all while navigating…

RSS Feed September 22, 2020

Match Hires Former Everlane Exec as VP of Brand

Match, the flagship offering of Match Group's dating app and website portfolio, said today that it has hired Ayni Raimondi as its new vp of brand. Raimondi previously…

RSS Feed September 22, 2020

Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field

Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself…

RSS Feed September 22, 2020

DOJ’s Probe of Google Shifts to Search Dominance

The Department of Justice's antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine's…

RSS Feed September 22, 2020

After 40 Years, Blue-Collar Brew Schaefer Slips Back Into New York Wearing Fancy New Clothes

As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads…

RSS Feed September 22, 2020

The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more--they heard more ads on them. And get this: They liked…

RSS Feed September 22, 2020

Spotify Commissions 5 Artists to Visually Express Latinx Heritage Month

For Latinx Heritage Month, also known as Hispanic Heritage Month, Spotify is declaring Latinx music, podcasts and culture as art by using literal art. The music…

RSS Feed September 22, 2020

After 74 Years, Uncle Ben’s Will Become Ben’s Original

Food giant Mars announced its Uncle Ben's brand will change its name to Ben's Original, which "[signals] the brand's ambition to create a more inclusive future."…

RSS Feed September 22, 2020

General Mills Has Another Strong Quarter as the Run on Grocery Stores Winds Down

Key Insight: Packaged-food brands have an opportunity to keep momentum going during the holiday season, when cooking, baking and family meals occur more frequently.…

RSS Feed September 22, 2020

CNN Shuts Down Its BuzzFeed-Esque Great Big Story After 5 Years

Key Insight: The platform was an early hit, but as the landscape evolved, even the companies it sought to emulate had to revamp their business models. After five…

RSS Feed September 22, 2020

Instagram Extends Maximum Length of Reels to 30 Seconds

Instagram is doubling the fun that people can have with its Reels TikTok clone feature, doubling the maximum length of videos to 30 seconds from 15. The Facebook-owned…

RSS Feed September 22, 2020

Facebook Reveals Coordinated Inauthentic Activity Takedowns in China, Philippines

Facebook removed two separate networks for violating its policy against coordinated inauthentic behavior, with one originating in China and the other in the Philippines.…

RSS Feed September 22, 2020

Bumble Bee Tuna Effortlessly Brushes Off Trump Comments About Its Cans Being Anti-Police Weapons

The hovering dread of a presidential comment about your brand isn't something that really existed before 2017, but it's certainly been a common concern for marketing…

RSS Feed September 22, 2020