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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

Where We Were As 2020 began, the television industry was focused on launching new streaming services to keep pace with Netflix while simultaneously trying to stop…

RSS Feed January 18, 2021

Ad Tech Is Primed for Its Own Roaring ’20s

Where We Were Prior to the Covid-19 pandemic, Google rocked the ad-tech world when it confirmed it would drop support for third-party cookies, the common currency…

RSS Feed January 18, 2021

After a Year of Turmoil, the Future of Agencies May Well Be Bright

Where We Were When 2020 started, several problems were bubbling under the surface for agencies: bloated organizations, brands moving away from the agency-of-record…

RSS Feed January 18, 2021

Editor’s Letter: You Have Questions. We Do, Too

When we were living the pandemic in two-week increments back in March, holding out hope that we'd return to "regular life" soon and that this whole quarantine was…

RSS Feed January 18, 2021

What—and Who—Is on Marketers’ Minds for 2021?

Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women's marketing groups…

RSS Feed January 18, 2021

What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything

Where We Were Despite the advertising industry's love of embracing technology, there's one thing that really hasn't changed in decades: how ads get shot. Oh sure,…

RSS Feed January 18, 2021

‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths

Where We Were Last year started off with publishers in a quandary about how to maintain their programmatic advertising businesses beyond 2022, when Google would…

RSS Feed January 18, 2021

Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021

Where We Were There are a lot of words that could be used to describe 2020--"unprecedented," for one; "pandemic" is an obvious choice. But if you're a brand, the…

RSS Feed January 18, 2021

What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech

A period of unprecedented change across media, marketing and tech has left the industry with burning questions at the outset of a new year: When is recovery projected,…

RSS Feed January 18, 2021

How to Impact Diversity When All Brands Are at Stake

As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture;…

RSS Feed January 18, 2021

Brandweek Sports Summit Masterclass: Growing Your Career in Sports

During the 2020 Adweek Sports Marketing Summit and Upfronts, three incredible sports league CMOs share the personal stories and tips for success that helped them…

RSS Feed January 17, 2021

Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King

I first met Melissa Proctor, CMO of the Atlanta Hawks, when she taught a Masterclass at Brandweek Sports Marketing Summit alongside Adam Grossman, CMO of the Boston…

RSS Feed January 17, 2021

This Limited Edition Collection Honors the Legacy of Dr. Martin Luther King, Jr.

On the 35th anniversary of the federal holiday celebrating his birthday, lifestyle brand Kith has partnered with the estate of Dr. Martin Luther King Jr. and the…

RSS Feed January 17, 2021

4 Super Bowl Ad Missteps Brand Should Avoid

I've been covering Super Bowl for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If…

RSS Feed January 17, 2021

Taboola Gets Into the Stories Game With Beta Release of Taboola Stories

Content discovery platform Taboola became the latest platform to embrace the stories format with Monday's beta rollout of Taboola Stories. Advertisers will have…

RSS Feed January 17, 2021

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries…

RSS Feed January 17, 2021

What We Can Learn from the Mistakes Made in 2020

Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch…

RSS Feed January 15, 2021

In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation

Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot "The Wheel," which promotes its new electric model as like the…

RSS Feed January 15, 2021

WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms

WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review and accept the…

RSS Feed January 15, 2021

Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules

A cannabis-infused drink called Cann may have created a new ad genre--ASMR for the eyes--with a social campaign that features helium balloons floating skyward, a…

RSS Feed January 14, 2021

Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer…

RSS Feed January 14, 2021

At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next

Despite 2021's chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has…

RSS Feed January 14, 2021

Facebook, NYU Langone Health Use AI to Predict Health of Covid-19 Patients

Facebook's use of machine learning to predict the types of content users are most interested in seeing in their News Feeds has been chronicled often through the…

RSS Feed January 14, 2021

Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory

Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University, respectively. While…

RSS Feed January 14, 2021