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Heineken, Tastemade, Pinterest Team Up on Holiday Hacks Video Series

Heineken USA teamed up with Tastemade and Pinterest on a series of videos to help Pinners make those beer bottles and cans more festive for the holidays. Six Holiday…

RSS Feed November 24, 2020

TikTok, Elton John AIDS Foundation Join Forces for World AIDS Day

TikTok is teaming up with the Elton John AIDS Foundation to mark World AIDS Day Dec. 1. The campaign begins Friday with an HIV/AIDS Education & Awareness Quiz…

RSS Feed November 23, 2020

Waze to Add SMBs’ Info to Maps Prior to Small Business Saturday

Waze kicked off an initiative to bring more information on small and midsized businesses to its navigation application prior to Small Business Saturday Nov. 28.…

RSS Feed November 23, 2020

YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’

YouTube's annual rewind video is one of the more highly anticipated pieces of content to end the year. But, as we know, 2020 isn't exactly just any year, and the…

RSS Feed November 23, 2020

8 Trends Marketers Are Most Excited About Heading Into 2021

In a year that has drastically changed our industry and forced us to both reflect and pivot simultaneously, it may be difficult to plan for the future with a present…

RSS Feed November 23, 2020

These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed

More people than ever have welcomed new pets into their homes this year, after the Covid-19 pandemic put into sharp relief just how much we all crave the love and…

RSS Feed November 23, 2020

Facebook Teams Up With BBB on ‘Shop Safe, Shop Smart’ Campaign

Facebook is preparing for the expected explosion in online shopping this holiday season, teaming up with the Better Business Bureau on the "Shop Safe, Shop Smart"…

RSS Feed November 23, 2020

Creative Agency Compound Joins Forces With Experiential Studio Helo

South Bronx-based creative agency and gallery Compound will now have support from experiential agency Helo in creating future brand experiences. Helo, which is based…

RSS Feed November 23, 2020

Applications Are Open for Adweek’s 2021 Media Agency of the Year

With a challenging of 2020 drawing to a close, it's time to look ahead to the promise of 2021. In our world, of course, this means Adweek's Media Agency of the Year…

RSS Feed November 23, 2020

TikTok to Warn Users Before They View Potentially Photosensitive Content

TikTok took steps to make its platform safer for those who suffer from photosensitive epilepsy. Director of product, trust and safety Joshua Goodman said in a blog…

RSS Feed November 23, 2020

The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers

Very little will be normal about Thanksgiving this year--the Centers for Disease Control and Prevention is strongly recommending that people stay home for the holiday…

RSS Feed November 23, 2020

In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring

In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson's return to the ring on Saturday, breaking ground…

RSS Feed November 23, 2020

Twitter Reveals Plans to Bring Back Verification Applications in Early 2021

Twitter is getting back into the verification game, at least officially, starting early next year. The social network halted its verification application process…

RSS Feed November 23, 2020

Twitter Begins Showing Prompt Before Users Like Tweets Containing Disputed Information

Twitter continues to build on the steps it began putting in place last month to thwart the spread of misinformation in the run-up to Election Day. The social network…

RSS Feed November 23, 2020

HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend

The final five episodes of HBO's freshman drama series Industry will land on HBO Max this Friday, marking another move from the WarnerMedia-owned streamer to woo…

RSS Feed November 23, 2020

For Visible, Schitt’s Creek Star Dan Levy Is Delightfully In on the Joke

Scrolling through Twitter, there are plenty of forgettable ads. The "promoted" bug can be code for zipping by as one seeks wisdom (or an argument) from the masses.…

RSS Feed November 23, 2020

Facebook: How to Create a Drive

Facebook began rolling out a new Community Help feature this week that allows users to create Drives (like clothing or food drives) to help those in need. Our guide…

RSS Feed November 23, 2020

Twitter: How to Delete a Fleet

Twitter recently rolled out Fleets, its disappearing tweets that resemble Stories posts on platforms such as Facebook and Instagram. While Fleets will automatically…

RSS Feed November 23, 2020

Ford Nabs Former eBay Marketer as New Global CMO

After a nearly two-month search, Ford has a new global chief marketing officer. Suzy Deering will join the auto brand on Jan. 4, replacing Joy Falotico, who served…

RSS Feed November 23, 2020

Nike Celebrates the Power of Dance and Enduring Strength of Black Women

Nike has launched a beautifully choreographed film titled "The Awakening in Dance: An Experience in Motion" to celebrate Black women and encourage new generations…

RSS Feed November 23, 2020

4 Things to Know Before Advertising on Walmart and Amazon

This holiday season, with estimates for online retail growth pegged at 18.5% and ecommerce shopping expected to top out at 35%, sellers stand to rake in over $180…

RSS Feed November 23, 2020

Adnatomy: How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year

For the latest installment of Adweek's Adnatomy--a new video series exploring how brands, agencies and production companies continue to make commercials during the…

RSS Feed November 23, 2020

AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce

The venture group within marketing cloud giant Salesforce has invested in AppsFlyer, a mobile attribution company now valued at $2 billion. The investment, understood…

RSS Feed November 23, 2020

White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving

For those of us old enough to remember it (and even for those who aren't), 1991 was a pivotal year. The Soviet Union broke up. The internet became commercially available.…

RSS Feed November 23, 2020