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At Long Last, Clubhouse Comes to Android

More than a year after it first welcomed iPhone users, Clubhouse is finally coming to Android. The live audio app, which has gained popularity and forced industry-wide…

RSS Feed May 8, 2021

How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the…

RSS Feed May 6, 2021

‘The Black Mother’s Green Book’ Seeks to Improve Birth Experiences for Black Women

A new app launched ahead of Mother's Day invokes Victor Hugo Green's historic Green Book as it attempts to help Black mothers navigate the perils of racism in the…

RSS Feed May 6, 2021

Billie’s Mother’s Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally

While many brands are attempting to approach Mother's Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie…

RSS Feed May 6, 2021

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Whether it's a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education…

RSS Feed May 6, 2021

Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability

The species that survives is the one that's most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek's…

RSS Feed May 6, 2021

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Purdue Pharma's reckoning over the company's promotion of OxyContin contributing to an opioid epidemic has spread to the company's marketing partners. Yesterday,…

RSS Feed May 6, 2021

Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing

With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands…

RSS Feed May 6, 2021

Twitter’s Alphonzo Terrell Stands Up for Social Media Professionals Everywhere

The terms "social" and "brands" were used countless times during Adweek's Social Media Week 2021, but Twitter's global head of social and editorial Alphonzo Terrell…

RSS Feed May 6, 2021

Instagram Debuts #RethinkOurInfluence Campaign

Instagram continued its celebration of Asian American and Pacific Islander Heritage Month with the debut Friday of its #RethinkOurInfluence campaign, as well as…

RSS Feed May 6, 2021

Keeping an Ear to the Ground Keeps Brands on Their Toes

It's no secret that we're all on social media all day long--in fact, 72% of the public uses social media in 2021 compared to just 5% in 2005, according to Pew Research…

RSS Feed May 6, 2021

Authentic Brands to Acquire Eddie Bauer

Authentic Brands Group is adding Eddie Bauer, one of the best-known outdoor gear retailers, to its portfolio of brands. "Eddie Bauer has a 100-year history of unparalleled…

RSS Feed May 6, 2021

For Mother’s Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood

Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That's not really what it's all…

RSS Feed May 6, 2021

Wieden + Kennedy’s Neil Christie to Depart After 17 Years

Wieden+Kennedy's Neil Christie is to leave the agency after 17 years working across the business. Christie leaves the agency having joined as managing director in…

RSS Feed May 6, 2021

Ed Sheeran Sponsors a Football Club and Promotes a Cryptic Logo

If you're a millionaire musician with several homes and your own pub, what would you spend your money on next? Well, if you're British singer and songwriter Ed Sheeran,…

RSS Feed May 6, 2021

Superdry’s Neymar Jr Partnership Drives Over 2 Million Engagements Within First Weeks

British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian…

RSS Feed May 6, 2021

Criteo Is Testing Unified ID 2.0’s Single Sign-On Solution

As the industry braces itself for the depreciation of third-party cookies next year, multiple efforts are underway to find a new cornerstone for online ad targeting.…

RSS Feed May 6, 2021

Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles

It's the beginning of May, and we all know what that means: It's time to start thinking about mom. Consumers all over the country are shopping for the moms in their…

RSS Feed May 6, 2021

Molson Coors’ CMO and DDB’s Top Creative Forged a Partnership in Crisis—and Haven’t Slowed Since

Molson Coors' chief marketing officer, Michelle St. Jacques, famously took the reins at the beer giant a day after Anheuser-Busch ran multiple Super Bowl ads blasting…

RSS Feed May 6, 2021

BT and EE Team Up With Wi-Fi Offer That Prevents ‘Broadband Rage’

As reliance is being placed on broadband at home more than ever before, the U.K.'s largest telecoms supplier BT will release a campaign to promote its first "unbreakable"…

RSS Feed May 6, 2021

BA Returns to Advertising as It Takes to the Skies Once Again

British Airways (BA) is launching a campaign to celebrate its return to the skies following an extended period where much of the U.K. airline's fleet and staff were…

RSS Feed May 6, 2021

This Startup Is Launching a New AI Media Lab to Create Human Avatars For Brands

A startup that made a name for itself designing AI avatar clones of celebrities is turning its attention towards brands. Nonprofit-commercial hybrid AI Foundation…

RSS Feed May 6, 2021

Twitter Rolls Out Tip Jar Feature to Limited Number of Accounts

The Tip Jar feature Twitter was testing in March for its Twitter Spaces audio feature was rolled out for select profile pages on the social network Thursday. A limited…

RSS Feed May 6, 2021

TikTok Debuts Sound Kit, Login Kit

TikTok took steps to bring the TikTok experience to third-party applications with Thursday's introductions of Sound Kit and Login Kit. The two software-development…

RSS Feed May 6, 2021