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Kobe Bryant Is Dead at 41 After a Helicopter Accident

Kobe Bryant, a former MVP of the National Basketball Association and a five-time NBA champion, is dead at 41, after his helicopter crashed in Calabasas, California.…

RSS Feed January 25, 2020

Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory

Nearly two months after selling out its Super Bowl inventory--the fastest that's happened in nine years--Fox found a way to cash in on the massive advertiser demand…

RSS Feed January 24, 2020

Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase

The last time Porsche made an appearance in the Super Bowl was 1997. At the time, the German automaker touted the fact that its Boxster sports car was handmade,…

RSS Feed January 23, 2020

Chrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaser

Genesis, the luxury brand owned by Hyundai, will make its Super Bowl advertising debut with Chrissy Teigen and John Legend. The ad will launch Genesis' first SUV,…

RSS Feed January 23, 2020

LinkedIn Rolls Out Specialized Interview Preparation Tools

LinkedIn unveiled a suite of interview preparation tools last June, aimed at preparing applicants for the most commonly asked questions and aiding them in practicing…

RSS Feed January 23, 2020

Fox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday Coverage

President Trump will officially be a part of Fox's Super Bowl Sunday programming ahead of the Big Game. He will be sitting down with Fox News Channel's Sean Hannity…

RSS Feed January 23, 2020

Procter & Gamble to Feature Multiple Brands in Interactive Super Bowl Spot

Procter & Gamble owns a slew of the world's best-known CPG brands, from Tide to Always, SK-II to Head & Shoulders. In the conglomerate's Super Bowl spot,…

RSS Feed January 23, 2020

What IHOb and Mr. Peanut’s Death Can Teach You About Flexing an Iconic Brand

If you didn't care about Mr. Peanut in life but you're highly opinionated on the matter of his death, you're definitely not alone. The monocled mascot was abruptly…

RSS Feed January 23, 2020

Amazon Ponders a Time #BeforeAlexa in Super Bowl Teaser Ads

If these teasers are anything to go by, Amazon is relying on a familiar playbook for its return to the Super Bowl: uniting celebrities with its digital assistant,…

RSS Feed January 23, 2020

Fairway, Papyrus Bankruptcies Give Retailers the January Chills

This week, Fairway Market and Papyrus joined Save-A-Lot parent Moran Foods as retailers that have either filed for bankruptcy or defaulted in January, making for…

RSS Feed January 23, 2020

Pivot to Privacy: How Publishers Are Handling CCPA So Far

It's been three weeks since the California Consumer Privacy Act (CCPA) was implemented, and publishers say it's still too early to tell what effect, if any, it will…

RSS Feed January 23, 2020

Chase Sapphire Taps Mark Ronson as New Music Supervisor

Chase has tapped someone who knows a thing or two about music to be the brand's music supervisor for a new campaign: Mark Ronson. The financial services company…

RSS Feed January 23, 2020

3 Key Things CMOs Should Know Before Becoming CGOs

My experience as a CMO was brighter than the picture Harvard Business Review paints, but some things resonate. Like most marketers, I had a privileged understanding…

RSS Feed January 23, 2020

Why Influencers Are Focusing on the Bigger Picture as Advocates

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate…

RSS Feed January 23, 2020

Christmas and New Year’s Eve Dominated Facebook and Instagram in December

People celebrated the holiday season and rang in the new year on Facebook and Instagram, as Christmas and New Year's Eve dominated the monthly Hot Topics list from…

RSS Feed January 23, 2020

Pepsi’s Super Bowl Spot to Star Missy Elliott and H.E.R.

Even with Shakira and Jennifer Lopez headlining the Pepsi Super Bowl Halftime Show, the soft drink brand has enlisted two more artists to star in its Big Game commercial.…

RSS Feed January 23, 2020

Twitter: Here’s How to Open Links in Reader View

Did you know that Twitter contains a setting that will allow you to open links in reader view by default? Our guide will show you how to turn this setting on. Note:…

RSS Feed January 23, 2020

W+K’s New Travel Portland Ads Reveal More of the City’s Quirks

While Portlandia pushed Portland's weirdness into the public perception, the city isn't all doughnuts, beer and naked bike rides--although those are things that…

RSS Feed January 23, 2020

This New Ad Council PSA Illustrates the Enduring Power of Kindness

The thing about childhood trauma is it has a way of latching onto every single one of the senses for years to come. Decades later, a person who was bullied might…

RSS Feed January 23, 2020

After a Year on the Sidelines, Tide Is Back in the Super Bowl

Tide is back in the Big Game. The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent…

RSS Feed January 23, 2020

After a Year Sitting Out, Tide Is Back in the Super Bowl

Tide is back in the Big Game. The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent…

RSS Feed January 23, 2020

Exclusive: Tide Is Back in the Super Bowl; Google’s Latest Restrictions: Friday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…

RSS Feed January 23, 2020

The News Provenance Project Wants to Save Journalism Using Blockchain

There's a curious sense of irony that The New York Times R&D Lab is looking at an unrefined, if not undeveloped, technology to fix an industry beset by issues…

RSS Feed January 23, 2020

Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

When we at Adweek launched our AI-powered Super Bowl Bot, designed to create ad pitches for the Big Game, we truly didn't know what to expect. Would it be funny?…

RSS Feed January 23, 2020