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PayPal Acquires Honey for $4 Billion

In its largest acquisition to date, PayPal is now the new owner of Honey Science Corporation. PayPal acquired Honey for $4 billion and will now gain access to the…

RSS Feed November 19, 2019

PopSugar’s Sugar Chalet Is a Curated Winter Wellness Retreat

The only precipitation in New York City this weekend is likely to be rain, but PopSugar is forecasting a blizzard at its ski-themed "winter wonderland" in Bryant…

RSS Feed November 19, 2019

An Inside Look Into How TikTok Could Attempt to Win Over Influencers

Contrary to what TikTok might tell most of its content creators, it appears a select few might be paid to join the short-form video service. A quick Google search…

RSS Feed November 19, 2019

Applications Are Open for Adweek’s 2019 Media Agency of the Year

It's the most wonderful time of the year... for media agencies. Of course, we mean it's time to submit applications for Adweek's 2019 Media Agency of the Year. Last…

RSS Feed November 19, 2019

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday

Friendsgiving has become a popular companion event to Thanksgiving--or even an alternative one for people who can't or don't celebrate the official holiday--and…

RSS Feed November 19, 2019

Twitter Begins Testing Tweet Scheduling via Twitter.com

Twitter is testing tweet scheduling via Twitter.com. The social network broke the news via a tweet from its account for TweetDeck, the social dashboard it acquired…

RSS Feed November 19, 2019

Reggie Watts Is Your Guide Through the Strange New World of Google Stadia

Have you heard of Stadia? While the Google initiative has been a buzzworthy point of discussion in the video game industry, it hasn't often broken through into mainstream…

RSS Feed November 19, 2019

What the Popeyes Chicken Sandwich Can Teach Us About Going Viral and Connecting With Communities

Brands dream of a moment like the one that came for the Popeyes Chicken Sandwich this summer. The new product attracted buzz on social media even before it launched…

RSS Feed November 19, 2019

How CMO Jennifer Breithaupt Built Brand Love at Citi ‘From The Inside Out’

PALM SPRINGS, Calif.-- When Jennifer Breithaupt took over as global consumer CEO of Citi in 2017, she was tasked with injecting more emotion into the financial services…

RSS Feed November 19, 2019

YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other…

RSS Feed November 19, 2019

Reddit: Here’s How to Change Your Content Visibility Setting

Did you know that Reddit allows you to hide your profile from its /users list, and prevent posts to your profile from appearing in r/all? Both of these settings…

RSS Feed November 19, 2019

Fast-Fashion Is Having Its Reckoning as Consumers Become More Environmentally Conscious

For many, Forever 21 filing for Chapter 11 bankruptcy is a wake-up call for the fast-fashion industry. There is a challenge for brands to stay relevant and favored,…

RSS Feed November 19, 2019

If You Build Customer Lifetime Value, They Will Come

Let's imagine, for example, that you're selling a soft drink. The category typically has two types of buyers: passionate and infrequent. Either you drink soft drinks…

RSS Feed November 19, 2019

New Snapchat Data Shows That Gen Z Plans to Shop Big This Black Friday and Cyber Monday

Make no mistake: Holiday shopping is about to begin--or already has in the eyes of some legacy retailers. This year, the holiday shopping season is about six days…

RSS Feed November 19, 2019

Anna Kendrick Is a Snack-tastic Triple Threat in Frito Lay’s Fun First Holiday Ad

Snack food brand Frito-Lay is putting a new spin on the catchy tune "My Favorite Things" in a spot that imagines what the holidays would be like if Rodgers and Hammerstein…

RSS Feed November 19, 2019

Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure

For the average price of a bottle of bourbon, whiskey drinkers could spend the night on the grounds of the famed Jim Beam distillery on Kentucky's famed Bourbon…

RSS Feed November 19, 2019

22 News Outlets Chosen to Take Part in the Branded Content Project

The Local Media Consortium and the Local Media Association revealed the 22 local media companies that were chosen to take part in the Branded Content Project, an…

RSS Feed November 19, 2019

Facebook Reveals Several Brand Safety Updates

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality…

RSS Feed November 19, 2019

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

As NBCUniversal continues its evolution into a more digitally native operation, the Comcast-owned broadcaster has appointed Ryan McConville to the newly created…

RSS Feed November 19, 2019

LA Rams CMO Ronalee Zarate-Bayani on Reimagining a Beloved Brand

The Los Angeles Rams are in the middle of the NFL season, with a revised brand identity and a new stadium under construction. So a more appropriate question for…

RSS Feed November 19, 2019

An Elf-Themed Hotel Suite; Can AI Fool You? Wednesday’s First Things First

Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like…

RSS Feed November 19, 2019

Streamers Lose Billions to Password Sharing, But ‘There’s No Easy Solution’ to the Problem

Geeta Bharathi, an account executive at the PR agency LaunchSquad, streams shows and movies on Amazon Prime Video, Hulu and Netflix. But she doesn't pay for subscriptions…

RSS Feed November 19, 2019

How Google’s Upcoming AdX Changes Could Affect Media Buys

Last week, Google announced it would move to block certain contextual information from its programmatic trading platforms. The move effectively amounts to a tech…

RSS Feed November 19, 2019

This Chain Wrote a Carol for Its Christmas Pizza and Made a Box That Sings It to You

Christmas carolers don't always have to be dressed up like they've just stepped out of a Dickens novel in order to serenade you. In fact, they apparently don't even…

RSS Feed November 18, 2019