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Retail Holiday Season Dilemma: Virtual or In-Store Santa?

Key Insights Retailers continue to put pandemic-friendly spins on holiday traditions as they seek to win over shoppers. Department store Macy's, which pioneered…

RSS Feed October 22, 2020

Martha Stewart Rolls Out Marketing Push For Her CBD Line

By her own assessment, Martha Stewart has adapted well to quarantine. The doyenne of the good life, who has split her lockdown time between lush country estates,…

RSS Feed October 22, 2020

Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020

Beauty is a visual concept, which brings more visual social platforms to mind, but Twitter is no ugly duckling, with over 118 million tweets about beauty between…

RSS Feed October 22, 2020

How to Do Performance Marketing Without Wrecking Your Brand

Every morning in my inbox, there are a dozen or so unsolicited offers from technology companies that promise to solve all of my marketing problems through AI, deep…

RSS Feed October 22, 2020

Quibi Sets December App Shutdown Date

Quibi plans to shut down its app on or around Dec. 1, marking the official end date of the short-lived streaming video service that announced its shutdown Wednesday…

RSS Feed October 22, 2020

Gerry Graf and Maxi Itzkoff Team Up to Launch Slap Global

Last year saw the closing of Barton F. Graf, widely and fondly regarded as advertising's weirdest agency. After the independent New York shop officially closed its…

RSS Feed October 22, 2020

How AI Could Make for Smarter Political Debates

Last night's presidential debate was a happier outlier in this sad election season. Kristen Welker's valiant work keeping the proceedings on track is appropriately…

RSS Feed October 22, 2020

Twitter: How to Share a Topic

Twitter this week introduced the ability for users to share Topics in tweets, through direct messages and even in other places outside of the Twitter platform. Our…

RSS Feed October 22, 2020

What Happens to the Google Antitrust Suit if Biden Wins?

The Justice Department's antitrust lawsuit against Google, filed alongside 11 state attorneys general on Tuesday, is a massive condemnation of the tech giant's market…

RSS Feed October 22, 2020

Q&A: How Mitzi Okou Founded Where Are the Black Designers? to Promote Diversity and Equity

Where are the Black designers? We know they exist, but where are they in design agencies and companies that push culture forward, in places that influence the world…

RSS Feed October 22, 2020

The Weirdness of The Richards Group; 5 Reasons Quibi Failed: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed October 22, 2020

Facebook’s Photo Transfer Tool Adds Cloud Storage Company Backblaze as an Option

Cloud storage company Backblaze became an option for Facebook's photo transfer tool Thursday, joining Dropbox, Google Photos and Koofr. The social network began…

RSS Feed October 21, 2020

Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds

The stark black-and-white commercial is shot in slow motion and filled with feats of athletic prowess. The confident voiceover takes no prisoners, with statements…

RSS Feed October 21, 2020

Deepfakes At The Gas Pump Scares Up Data Privacy Awareness

Tens of millions of Americans filling their gas tanks this week may be in for a fright at the pump this season. No, it's not about gas prices. Rather, it's what…

RSS Feed October 21, 2020

Vizio SmartCast TV Adds Facebook Watch App

People with Vizio SmartCast TV televisions in Canada and the U.S. can now access Facebook Watch through a new application. SmartCast TV users can select the Facebook…

RSS Feed October 21, 2020

GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership

GroupM is bringing its supply path optimization efforts to over-the-top media, choosing SpotX as its preferred supply-side platform for video inventory. The partnership…

RSS Feed October 21, 2020

Facebook’s Independent Content Oversight Board to Finally Begin Taking Cases

Nearly two years after the concept of an independent content oversight board was first mentioned by CEO Mark Zuckerberg and following delays, and even the creation…

RSS Feed October 21, 2020

Digital Audio Continues To Rise Despite Mobile Stagnation

In early May, several weeks after the pandemic first shut down the United States, Pandora noticed a "double-digit" surge in connected speaker listenership and fashioned…

RSS Feed October 21, 2020

Former Marriott Chief Marketer Joins Atlas Obscura’s Board of Directors

Atlas Obscura, the media and experiences company that promises to take travelers off the beaten path, has expanded its board of directors to include former Marriott…

RSS Feed October 21, 2020

Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years

The last time Banana Republic aired a seasonal ad campaign on national television back in 2005, George W. Bush was in the White House, New Orleans was decimated…

RSS Feed October 21, 2020

Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

Impossible Foods, best known for the faux burgers it sells at grocery stores and through fast food chains like Burger King, has created a non-dairy milk substitute…

RSS Feed October 21, 2020

RuPaul’s Drag Race Queens Create Pageant-Worthy Fashion Inspired by Barefoot Wine

To fan-favorite drag queen Eureka O'Hara, gay activism looks like a towering headpiece and a curve-hugging bodysuit. The alum of RuPaul's Drag Race modeled their…

RSS Feed October 14, 2020

This Startup Aims to Help SMBs Survive Covid Via Voice Apps

As surveys show that more Americans than ever are spending time with smart speakers and other voice-enabled devices amid the Covid-19 quarantine, some small businesses…

RSS Feed October 14, 2020

Why the Story of Prime Day 2020 Is What Didn’t Happen

Key Insights [Other retailers effectively capitalized on the sales event for themselves. Retailers are ready for holiday shopping, but consumers have a lot of distractions.…

RSS Feed October 14, 2020