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MTV Found Pandemic Success by Using Social Listening to Lean Into Fandoms


RSS Feed - May 3, 2021 - 0 comments

When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Top line As part of this shift, MTV redoubled its efforts on TikTok and YouTube, two platforms where…

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