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Vizio Rolls Out Personalized Content Initiative in NewFronts Debut

RSS Feed - May 2, 2021 - 0 comments

Vizio is serious about bringing ad dollars over from streaming. In the company’s first ever NewFronts presentation, Vizio provided updates across all its businesses and announced a new, data-informed programming arm, Vizio Features. “We own the hardware, the operating system and the data flowing through our platform,” Mike O’Donnell, CRO platform business, said during the…

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