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Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

RSS Feed - May 2, 2021 - 0 comments

“Enthusiastic caution” may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of agencies and marketers is the idea that a backup plan and disaster preparedness must be baked into every program moving forward. The crisis mode that gripped performance marketing agencies and brands since March 2020 may…

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