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April 2021

Facebook Details Steps to Help India Battle Covid-19 Wave

Facebook shared details on its response to the wave of Covid-19 that has been taking its toll on India. CEO Mark Zuckerberg said earlier this week that the company…

RSS Feed April 30, 2021

This Elaborate Escape Room in a Box Helps Hype HBO’s New Fantasy Series, The Nevers

Like its namesake character in HBO's latest fantasy action series, there's more to the network's promotion for The Nevers than first meets the eye. A "gifting experience"…

RSS Feed April 29, 2021

Wander the Museum of Ancient Tech in This Ad for Samsung’s Galaxy Book

Technology is always evolving. And for laptops, versatility is key. Samsung's recently-launched global campaign for its new Galaxy Books asks us to embrace a new…

RSS Feed April 29, 2021

Reach Mobile Sets #Reach4Mom Contest on Facebook, Instagram

Reach Mobile is about to make three mothers very happy on Mother's Day. The company is based in Boston, but it is a completely digital brand, with no storefronts,…

RSS Feed April 29, 2021

Petco Let the Dogs Out for Facebook Live: The Perfect Fit

Petco turned to Facebook Live Thursday night with both commerce and a cause in mind. The pet retailer hosted Facebook Live: The Perfect Fit with the dual goal of…

RSS Feed April 29, 2021

GSD&M Founder Steve Gurasich Has Died

The "G" in iconic Austin agency GSD&M has fallen silent. GSD&M co-founder Steve Gurasich died in his sleep last week at the age of 73, just months ahead…

RSS Feed April 29, 2021

In Appeal to Moms, Shapermint Creates Chief Mom Officer

Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience…

RSS Feed April 29, 2021

The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts.…

RSS Feed April 29, 2021

What to Expect From the 2021 Virtual NewFronts

The Interactive Advertising Bureau (IAB) NewFronts presentation's tagline for 2021 is intended to hit a little close to home. The tagline--"Living the Stream"--pays…

RSS Feed April 29, 2021

TikTok Sets Asian American and Pacific Islander Heritage Month Initiatives

Asian American and Pacific Islander Heritage Month kicks off Saturday (May 1), and TikTok is already prepared with features, programming and other ways to highlight…

RSS Feed April 29, 2021

The Strength of the Virgin Brand Is About to Face a Legal Test

The always nebulous question of a brand's value could soon be measured and debated in a court case being brought by Virgin Group, which now aims to prove that the…

RSS Feed April 29, 2021

The Strength of the Virgin Group’s Brand Is About to Face a Legal Test

The always nebulous question of a brand's value could soon be measured and debated in a court case being brought by Virgin Group, which now aims to prove that the…

RSS Feed April 29, 2021

FedEx Delivers Sustainable Actions With the Help of Willie Nelson in New Ad

As Earth Month comes to a close, some companies are taking one last opportunity to cement their stance on sustainability. FedEx is going a step further by gifting…

RSS Feed April 29, 2021

With Cookies Crumbling, Publishers Push Brand Metrics

As the industry scrambles to find ways to target and measure audiences without third-party cookies, publishers like the Guardian are proving their digital ad campaigns…

RSS Feed April 29, 2021

‘This is About Thought Leadership:’ How Washington Post Live Found Staying Power

Like a lot of companies, a year ago Washington Post Live pivoted from in-person events to virtual interviews in response to the pandemic. But what began as a workaround…

RSS Feed April 29, 2021

Instagram Live: How to Add a Title to a Video

Did you know that Instagram allows you to add a title to your Instagram Live videos before you actually go live? By adding a title to a video, you can let other…

RSS Feed April 29, 2021