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March 2021

Fernando Machado Is Leaving Restaurant Brands International

Fernando Machado, global chief marketing officer of Restaurant Brands International, is leaving the company after seven years, he confirmed to Adweek. Paloma Azulay…

RSS Feed March 31, 2021

Cannabis Brands Join the Mainstream in First-Time April Fools’ Day Pranks

Does that morning cup of joe fall a little flat? Could it use a sprinkle of mood-elevating goodness? Introducing Sweet'N High, a single-serving of THC-infused fairy…

RSS Feed March 31, 2021

TikTok Recognizes Arab American Heritage Month

TikTok will mark Arab American Heritage Month in April by showcasing dance, history, music, recipes and stories from its Arab American community via #ArabTikTok…

RSS Feed March 31, 2021

It’s Official: Nearly Half of Humanity Has Put on Weight During the Pandemic

A new survey confirms what everyone assumes to be true: People weigh more now. Throughout the month of February, data analytics firm YouGov asked 19,000 adults located…

RSS Feed March 31, 2021

McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete

McDonald's has appointed former Adweek Breakthrough Media Agency of the Year Canvas Worldwide and Houston-based, Hispanic-owned full-service agency Lopez Negrete…

RSS Feed March 31, 2021

Newsletter Platform Ghost Generates $3.3 Million, Doubling Its Revenue

The publishing platform Ghost has more than doubled its revenue over the last year, jumping from $1.5 million in March 2020 to over $3.3 million this year, a rise…

RSS Feed March 31, 2021

Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad

To say the world of professional baseball has undergone a tumultuous year would be a huge understatement. Delays and cancelations were par for the course throughout…

RSS Feed March 31, 2021

Google’s Eerily Lifelike AI Reservation Service Is Now Available in Almost Every State

Google has expanded its AI-powered reservations service into every state except Louisiana after more than two years of technical improvements and adjustments to…

RSS Feed March 31, 2021

Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but…

RSS Feed March 31, 2021

Facebook Extends Deadline for iOS Apps on Audience Network to Go Bidding Only

Facebook said Thursday that the deadline for iOS applications on its Facebook Audience Network monetization platform to migrate their apps to bidding only was extended…

RSS Feed March 31, 2021

Walgreens’ Latest Product Innovation Is to Drive Growth With Bank Accounts

Walgreens, the retail pharmacy division of Walgreens Boots Alliance, inked a deal with global payments provider InComm Payments to offer customers bank accounts…

RSS Feed March 31, 2021

NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face

The pandemic has led many of us to revert back to childhood obsessions--whether that means going down a deep TikTok dive into the infamous Disney Channel child star…

RSS Feed March 31, 2021

Tentree Kicks Off ‘Planet Partners’ Initiative for Earth Month

Lifestyle apparel brand Tentree, which embarked on a mission to plant 1 billion trees by 2030, is once again turning to Instagram to help its pursuit of that goal.…

RSS Feed March 31, 2021

Beer Brand Corona Wants Consumers to Re-Emerge and Explore Nature

After what has been a difficult year for AB Inbev-owned beer brand Corona thanks to its name, the brand has released a multisensory campaign to inspire people to…

RSS Feed March 31, 2021

Verizon Media and Catalina Join Forces to Link CPG Ads and Sales

Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in…

RSS Feed March 31, 2021

Can Spotify Beat Clubhouse at Its Own Game?

Spotify wants to be all things audio. That means leveling a charge at popular social audio-platform Clubhouse this week through its purchase of sports-focused audio…

RSS Feed March 31, 2021