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Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising | JADIS Interactive Agency
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Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising


RSS Feed - February 21, 2021 - 0 comments

As hard seltzers balloon in popularity, brands have co-opted a term once reserved for a specific style of craft beer: sessionability. It’s often used in tandem with descriptors denoting healthy, refreshing attributes. But on its own, the term means that a product can be consumed in a “session” of more than one or two drinks….

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