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February 2021

ATTN:, The Little Market, T-Mobile Team Up on Conversations With Changemakers

ATTN:, The Little Market and T-Mobile are marking International Women's Day and Women's History Month with Conversations With Changemakers. Starting Monday, March…

RSS Feed February 28, 2021

Dentsu Media Enters Into Partnership With OZY

This week, Dentsu Media announced it is entering into a new, multiyear partnership with international multiplatform media and entertainment company OZY. The move…

RSS Feed February 28, 2021

Twitter to Begin Labeling Tweets Potentially Containing Covid-19 Vaccine Misinformation

Twitter ramped up its efforts on misinformation related to the Covid-19 vaccine Monday, revealing that it will add labels to tweets that may contain such misinformation,…

RSS Feed February 28, 2021

Payless Lifts the Curtain on Its US Comeback

Roughly two years after Payless disappeared from the U.S. retail landscape, the footwear brand is staging a comeback with a new location near the brand's headquarters…

RSS Feed February 28, 2021

Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape…

RSS Feed February 28, 2021

From the NFL to Esports, Johanna Faries Is Trailblazing A League of Her Own

Focus. Resilience. Training. Collaboration. As an athlete who picked up these skills while playing sports throughout most of her life, Johanna Faries is more than…

RSS Feed February 28, 2021

Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform

TV data and measurement company Alphonso is rebranding to LG Ads as part of the smart TV maker's efforts to scale up its advertising business. The new platform is…

RSS Feed February 28, 2021

Recent Data Shows Which Companies Increased Ad Spend in the Pandemic

A year removed from the pandemic, and there are a few lights at the end of the tunnel. Vaccines are rolling out, and digital ad spend is on the mend. But the pandemic…

RSS Feed February 28, 2021

Why Every Marketer Should Prioritize Personal Brand

When you work in marketing or advertising, the thought of building your personal brand may seem like another task on your long to-do list. Promoting brands in your…

RSS Feed February 28, 2021

Facebook News Is Expanding to Germany in May, Partnering With Major Newspapers

Facebook is bringing its news curation offering to Germany this spring--after it struck a deal with the country's top publishers, including leading national outlets…

RSS Feed February 28, 2021

Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign

Following a year of product launches, Chobani is rolling out a national ad campaign that both showcases its expanded portfolio and underscores the company's mission…

RSS Feed February 28, 2021

Initiative Elevates Amy Armstrong to Be New Global Chief Executive

Fresh off a major account win, IPG Mediabrands agency Initiative has named a new global chief executive. Initiative U.S. CEO Amy Armstrong will succeed Mat Baxter…

RSS Feed February 28, 2021

Horizon Media Vet Serena Duff Has Died

Serena Duff, an executive at Horizon Media who has led the agency's Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle…

RSS Feed February 28, 2021

Pinterest Creators Find Creative Uses for Toyota Sienna Minivan

Toyota turned to creators on Pinterest to showcase creative uses for its redesigned 2021 Sienna minivan. Creators adventurer photographer Peter Amend, florist entrepreneur…

RSS Feed February 28, 2021

Facebook, Family of Apps Gear Up for Women’s History Month, International Women’s Day

Facebook detailed a host of initiatives for Women's History Month and International Women's Day. The company will kick off its "Women x Women" campaign on International…

RSS Feed February 28, 2021

Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters

In college, Terrance Green studied film, but his "side passion" was politics. At the time, Green struggled to imagine a career that would allow him to combine both…

RSS Feed February 28, 2021