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Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says

RSS Feed - January 12, 2021 - 0 comments

As the Covid-19 pandemic continues to upend the entertainment industry’s playbook, WarnerMedia’s Ann Sarnoff is on the hunt for a new set of industry measurement tools–traditional box-office figures be damned. Sarnoff, the chair and CEO of WarnerMedia’s studios and networks division, said that the pivot to streaming, and Warner Bros.’ move to release its 2021…

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