As the Covid-19 pandemic continues to upend the entertainment industry’s playbook, WarnerMedia’s Ann Sarnoff is on the hunt for a new set of industry measurement tools–traditional box-office figures be damned. Sarnoff, the chair and CEO of WarnerMedia’s studios and networks division, said that the pivot to streaming, and Warner Bros.’ move to release its 2021…
Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says
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