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NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

RSS Feed - January 12, 2021 - 0 comments

With the rescheduled Tokyo Olympics six months away, NBC Sports Group is gearing up to beat last year’s record-breaking ad revenue windfall, prior to the Games’ Covid-related postponement. The company is currently working with marketers to craft more effective ads for the Summer Games. It’s creating an Olympics Ad Engine that uses past Games’ spots…

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