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January 2021

Known for Past Brand Repositioning, IBM Brings in Carla Piñeyro Sublett as CMO

IBM has named software marketing veteran Carla Pi?eyro Sublett as senior vice president and chief marketing officer. Cited by IBM for her past work in revamping…

RSS Feed January 31, 2021

Profiles in Black Creativity: Gwen Kelly and the Pullman Porters Campaign

For the past two years, in celebration of Black History Month, agency owner Derek Walker has highlighted some of the industry's most prominent and emerging Black…

RSS Feed January 31, 2021

Rocket Mortgage Taps Tracy Morgan to Double Dip With 2 60-Second Super Bowl Ads

Viewers are getting a double dose of Rocket Mortgage Super Bowl ads this year. The mortgage lender created two 60-second spots featuring comedian Tracy Morgan, an…

RSS Feed January 31, 2021

TikTok and WPP Strike Advertising Partnership

WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it's calling a "first-of-its-kind" partnership…

RSS Feed January 31, 2021

The Privé Porter Customer Won’t ‘Grovel’ to Hermès Anymore

Even for consumers for whom money is no object, the luxury world teases and entices with scores of items that simply cannot be had. Did those $2,200 Dior Air Jordans…

RSS Feed January 31, 2021

Facebook Shares Update on the $200M in Support for the Black Community It Pledged Last Year

Facebook kicked off Black History Month Monday by providing an update on the $200 million in support for the Black community that it pledged last June, as well as…

RSS Feed January 31, 2021

Why the Samsung Galaxy S21 Ultra Is a Premium Smartphone Experience

I've had my Samsung Galaxy S21 Ultra for a couple of weeks now, and I can tell you without hesitation that "Ultra" is a fitting name for this smartphone. While the…

RSS Feed January 31, 2021

Univision Acquires Free Spanish-Language Streamer Vix in OTT Push

Univision has acquired ad-supported streaming service Vix as it continues to push into the growing Spanish-language streaming space, the company announced today.…

RSS Feed January 31, 2021

Marshawn Lynch Is Only 1 NFL Star Among Many in Frito-Lay’s Super Bowl Ad

While we've seen many Frito-Lay products in the Super Bowl before, for the first time in 2021 the snackmaker is bringing together multiple snack brands in a single…

RSS Feed January 31, 2021

These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game

Normally, brands that don't air national ads during the telecast generate Super Bowl buzz with consumer activations in the host city. But as the Covid-19 pandemic…

RSS Feed January 31, 2021

Mocean’s Leaders Reflect on the Lessons Learned Over 20 Years in Entertainment Marketing

There's no question that the agency world is in flux, yet there is ample opportunity for shops of all stripes to carve out niches that lead to success. For its part,…

RSS Feed January 31, 2021

Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet

There was a time when investing in sustainable products could damage a company's bottom line. Broadly speaking, the public didn't care. The items weren't considered…

RSS Feed January 31, 2021

Spotify Streams Up Several Black History Month Initiatives

Spotify is marking Black History Month with several guest-curated playlist takeovers, including images from Black photographers as cover art, as well as new playlists…

RSS Feed January 31, 2021

Popeyes Gets In On GameStop Stock Phenomenon With ‘Free Tendies’ for Populist Traders

A populist rebellion within the stock market was the biggest news story of last week, with Reddit-organized crowds of amateur investors rallying to buy shares in…

RSS Feed January 31, 2021

TikTok Details Black History Month Initiatives

TikTok kicked off Black History Month Monday by revealing its inaugural Black TikTok Trailblazers list, recognizing individuals nominated by the video creation platform's…

RSS Feed January 31, 2021

Notable Brands Are Sitting Out Super Bowl 2021 and Giving Money to Good Causes Instead

This time last year, Mr. Peanut was dead. While driving the Nutmobile with actors Matt Walsh and Wesley Snipes, the century-old mascot for Kraft Heinz's Planters…

RSS Feed January 31, 2021