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As Ad Dollars Flow into CTV, Brand Safety Considerations Follow

RSS Feed - November 19, 2020 - 0 comments

More nuanced brand safety tools are coming to connected television, a growing medium facing challenges of transparency and ad fraud. Brands have become increasingly concerned about advertising next to what they consider unsafe online content, a concern that has been highlighted repeatedly in 2020 as the treatment of items on the news-cycle has grown ever…

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