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November 2020

Need a Laugh? Call Netflix and Ben & Jerry’s Joke Hotline

Looking to laugh at the end of 2020 instead of cry? There's a hotline for that. Netflix's comedy arm, Netflix is a Joke, and Ben & Jerry's have tapped comedians…

RSS Feed November 30, 2020

Which Retailers Won Cyber Week?

Cyber Monday is a wrap, and with it, so is the busiest shopping week of the year. The Covid-19 pandemic made for a different sort of Cyber Week, especially with…

RSS Feed November 30, 2020

Gucci Beauty Teams Up With Snapchat on AR Portal Lens

Gucci Beauty teamed up with Snapchat on an augmented reality portal lens to celebrate new scent Gucci Bloom Profumo di Fiori. For a limited time, Snapchatters in…

RSS Feed November 30, 2020

Spotify Thanks Cardi B, WAP and Others in Its Year-End OOH Campaign

While most would agree that 2020 was not the best year, Spotify found plenty to be thankful for, even as the music industry changed rapidly as live music was halted…

RSS Feed November 30, 2020

Digital Ad Spend Was a ‘Bright Spot’ in Advertising’s Dark Year, GroupM Says

As 2020 comes to a close, media giant GroupM thinks that the tumultuous year's impact on U.S. ad spend may not be as severe as initially predicted. In its end-of-year…

RSS Feed November 30, 2020

How OOH Stood Out During a Pandemic

How did OOH continue to add value to marketing plans while consumers were mostly staying at home? That seems to be the question of 2020, as the pandemic eliminated…

RSS Feed November 30, 2020

Adweek’s OOH Impact Grand Prix Winners on the Keys to Successful Campaigns

In January, just prior to the Covid-19 pandemic, two notable out-of-home campaigns debuted in New York. Comedy Central and the MTA tapped actress Awkwafina to take…

RSS Feed November 30, 2020

Hulu’s Craig Erwich Adds ABC Entertainment Oversight in Disney TV Shakeup

Dana Walden, who was recently named chairman of entertainment at Walt Disney Television, has unveiled a big Disney TV shakeup, with new roles for Hulu's Craig Erwich…

RSS Feed November 30, 2020

NBCUniversal Taps Salesforce to Build Out One Platform Team Structure

NBCUniversal and Salesforce are expanding their partnership. NBCU's advertising and partnerships division is working even closer with the CRM giant as it looks to…

RSS Feed November 30, 2020

Facebook Introduces Social Good for Business Website

Facebook rolled out a new Social Good for Business website Tuesday to help businesses on its platform further their social impact. The social network said the site…

RSS Feed November 30, 2020

#GivingTuesday Kicks Off #GivingSzn on TikTok

#GivingTuesday marked the start of #GivingSzn on TikTok, as the video creation platform kicked off a monthlong in-application celebration of generosity and goodwill.…

RSS Feed November 30, 2020

Facebook’s Independent Content Oversight Board Gets Its First 6 Cases

Facebook's independent content oversight board is finally ready to get down to business, detailing the first six cases it will hear, as well as adding five trustees.…

RSS Feed November 30, 2020

Cyber Monday Sets New Record as Tradition Meets Pandemic-Era Habits

U.S. consumers spent $10.8 billion online on Cyber Monday 2020, marking an increase of 15% over 2019 and once again setting a new online shopping record. That's…

RSS Feed November 30, 2020

Why Black Barbershops and Salons are a Marketing Opportunity Hiding in Plain Sight

When he owned a salon and was a stylist in the early and mid-90s, Wil Shelton, founder of Wil Power Integrated Marketing (WPIM), noticed that there was some fertile…

RSS Feed November 30, 2020

How Growing Hot Sauce Brand Truff Built a Product Out of Social Media Success

Unlike many CPG startups that build a product before finding customers, truffle-infused hot sauce brand Truff had a loyal audience before it manufactured its first…

RSS Feed November 30, 2020

Consumers Are Obsessed With Feel-Good Short-Form Content Right Now

Since March, consumers have been exploring a range of new hobbies as a form of escapism. They may be reaching for more adult beverages to relax and unwind, but they…

RSS Feed November 30, 2020