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Why the Story of Prime Day 2020 Is What Didn’t Happen

RSS Feed - October 14, 2020 - 0 comments

Key Insights [Other retailers effectively capitalized on the sales event for themselves. Retailers are ready for holiday shopping, but consumers have a lot of distractions. Amazon is typically coy the morning after Prime Day, offering allusions to its success with broad strokes. 2020 is no exception. Amazon called Prime Day 2020 the “two biggest days…

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