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What Marketers Need to Know About the Google Analytics Privacy Reboot

RSS Feed - October 14, 2020 - 0 comments

Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage. Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand the gaps in audience…

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