Scroll to top
© 2020. JADIS Interactive Agency, LLC

Nielsen Expands Connected TV Measurement to YouTube and YouTube TV


RSS Feed - October 14, 2020 - 0 comments

Nielsen is bringing YouTube’s campaign measurement under one roof. Ads watched on YouTube and YouTube TV on connected TV devices will be added to Nielsen’s Digital Ad Ratings and Nielsen’s Total Ad ratings beginning next year, Nielsen said today. The move will allow media buyers and sellers to track audiences across both the YouTube and…

Related posts