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Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest

RSS Feed - October 14, 2020 - 0 comments

Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called #BoxedOut on behalf of the American Booksellers Association, comes from DCX Growth Accelerator, an agency known for punking a group of fashion influencers with $20…

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