Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker
Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase…
Michaels to Bring 360-Degree Immersive Holiday Shopping Experiences to Pinterest
Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will…
Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that…
Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation
Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday's election,…
Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts
If you've eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you're not alone. And chances are you're not a one-and-done…
Mucinex Releases Giphy Stickers for Halloween
Mr. Mucus may be one of the grosser brand mascots, but his slimy presence this Halloween seems fitting in 2020. Mucinex is releasing Mr. Mucus and a batch of his…
Verizon Turns to Blockchain to Combat Rampant Online Misinformation
Verizon announced this week that it would begin recording all communications it releases on a blockchain ledger in what it says is a move to combat misinformation…
Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health
Key Insights After former CEO Mike Jeffries lost his job at Abercrombie & Fitch toward the end of 2014 due to a number of missteps--from overexpansion overseas…
Nike Celebrates the Inspiring Spirit of Middle Eastern Women in New Ad
Nike's "You Can't Stop Us" series has wowed viewers with powerful stories of athletes overcoming the odds in the narrative way Nike has become known for, such as…
Burger King Brazil Conjures a Witchy Free Whopper Promotion for Halloween
This year, Burger King France is encouraging drivers to deck out their cars in a Halloween disguise and head to the drive-thru for a discounted meal. Burger King…
Tata Consultancy Services Marks a November Without a NYC Marathon
Key Insights Without many traditional marathons this year, TCS is highlighting its tools that allow runners to participate virtually. TCS took a more global approach…
Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO
Key Insight Former Comcast executive Brendan Condon is joining Captify, the second largest independent holder of search data behind Google, to drive company growth…
Ogilvy Becomes the First Agency to Top 1M LinkedIn Followers
Marketing communications agency Ogilvy became the first agency to reach 1 million followers on LinkedIn, doubling the milestone of 500,000 it surpassed in 2018.…
LinkedIn: How to Turn Off Reply Suggestions
When you receive a message on LinkedIn, the professional network will provide "reply suggestions" based on the message's content. You aren't required to tap these…
Chipotle, Addison Rae Team Up on #Boorito TikTok Challenge
Chipotle teamed up with superfan and social media personality Addison Rae on the #Boorito TikTok challenge. The challenge encourages fans to show off their 2020…
Amazon Beefs Up Delivery Capabilities, Hits $96 Billion in Q3 Sales
Amazon's Q3 net sales were up 37% to $96.1 billion, once again buoyed by strong customer demand as the pandemic continues to drive ecommerce growth--and the platform…