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October 2020

Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker

Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase…

RSS Feed October 30, 2020

Michaels to Bring 360-Degree Immersive Holiday Shopping Experiences to Pinterest

Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will…

RSS Feed October 29, 2020

Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that…

RSS Feed October 29, 2020

Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation

Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday's election,…

RSS Feed October 29, 2020

Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

If you've eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you're not alone. And chances are you're not a one-and-done…

RSS Feed October 29, 2020

Mucinex Releases Giphy Stickers for Halloween

Mr. Mucus may be one of the grosser brand mascots, but his slimy presence this Halloween seems fitting in 2020. Mucinex is releasing Mr. Mucus and a batch of his…

RSS Feed October 29, 2020

Verizon Turns to Blockchain to Combat Rampant Online Misinformation

Verizon announced this week that it would begin recording all communications it releases on a blockchain ledger in what it says is a move to combat misinformation…

RSS Feed October 29, 2020

Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health

Key Insights After former CEO Mike Jeffries lost his job at Abercrombie & Fitch toward the end of 2014 due to a number of missteps--from overexpansion overseas…

RSS Feed October 29, 2020

Nike Celebrates the Inspiring Spirit of Middle Eastern Women in New Ad

Nike's "You Can't Stop Us" series has wowed viewers with powerful stories of athletes overcoming the odds in the narrative way Nike has become known for, such as…

RSS Feed October 29, 2020

Burger King Brazil Conjures a Witchy Free Whopper Promotion for Halloween

This year, Burger King France is encouraging drivers to deck out their cars in a Halloween disguise and head to the drive-thru for a discounted meal. Burger King…

RSS Feed October 29, 2020

Tata Consultancy Services Marks a November Without a NYC Marathon

Key Insights Without many traditional marathons this year, TCS is highlighting its tools that allow runners to participate virtually. TCS took a more global approach…

RSS Feed October 29, 2020

Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO

Key Insight Former Comcast executive Brendan Condon is joining Captify, the second largest independent holder of search data behind Google, to drive company growth…

RSS Feed October 29, 2020

Ogilvy Becomes the First Agency to Top 1M LinkedIn Followers

Marketing communications agency Ogilvy became the first agency to reach 1 million followers on LinkedIn, doubling the milestone of 500,000 it surpassed in 2018.…

RSS Feed October 29, 2020

LinkedIn: How to Turn Off Reply Suggestions

When you receive a message on LinkedIn, the professional network will provide "reply suggestions" based on the message's content. You aren't required to tap these…

RSS Feed October 29, 2020

Chipotle, Addison Rae Team Up on #Boorito TikTok Challenge

Chipotle teamed up with superfan and social media personality Addison Rae on the #Boorito TikTok challenge. The challenge encourages fans to show off their 2020…

RSS Feed October 29, 2020

Amazon Beefs Up Delivery Capabilities, Hits $96 Billion in Q3 Sales

Amazon's Q3 net sales were up 37% to $96.1 billion, once again buoyed by strong customer demand as the pandemic continues to drive ecommerce growth--and the platform…

RSS Feed October 29, 2020