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Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances


RSS Feed - September 24, 2020 - 0 comments

If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less than they did prepandemic, there’s a reason. TV ad spend among top direct-to-consumer (DTC) brands is down 48% when comparing Q2 2020 with Q2 2019, according to a new report from TV measurement company Alphonso,…

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