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Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020

RSS Feed - September 15, 2020 - 0 comments

Key Insights: Magna projects ad spend will stabilize in the second half before a modest 2021 recovery. Political ad spend will help buoy overall ad revenues, while the postponed Olympics will generate millions in incremental ad revenue next year. The ongoing Covid-19 pandemic and its effects on the advertising industry will both go down in…

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