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Instead of Victims, Unicef Ad Reimagines Refugees as Powerful Video Game Characters

RSS Feed - September 15, 2020 - 0 comments

What if refugees were seen as heroes, instead of victims? A new ad by VaynerMedia London for Unicef repositions the way people think about migrants as fellow human beings with hope, dreams, ambition and potential–all the makings of a video game hero. The one-minute hero ad, titled “Reimagine the world like a gamer,” aims to…

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