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How a Challenger Mindset Helps Brands Like DC and Pepsi ‘Strive for the Impossible’


RSS Feed - September 15, 2020 - 0 comments

Contrary to popular belief, failure is an option, even in today’s cutthroat marketing environment. And it may be inevitable, especially if you’re pushing the envelope as a risk-taking challenger brand. What matters more than the faceplant itself is how you pick yourself up and what you learn from your mistakes. “If you’re breaking the rules…

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