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Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year

RSS Feed - September 15, 2020 - 0 comments

Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats to reach consumers. A new report from b-to-b platform Drift and Heinz Marketing charted a 92% year-over-year growth in chatbot usage compared to more modest increases in other types of conversational…

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