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Big Ten College Football Will Start Next Month After All, Boosting Fall TV Inventory

RSS Feed - September 15, 2020 - 0 comments

Key Insight: Some college football marketers had already shifted their spend to the NFL as a result of last month’s Big Ten and Pac-12 postponements. Just one month after the Big Ten conference opted to postpone its fall sports seasons–including college football–due to Covid-19, it has reversed course and will begin playing football games starting…

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