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While Still Up Double Digits, Podcast Ad Revenue Forecast Cut in Half


RSS Feed - July 12, 2020 - 0 comments

Podcast ad revenue is expected to increase 14.7% this year, about half as much as previously predicted, according to the latest forecast from the Interactive Advertising Bureau. The IAB initially projected in March, when the Covid-19 pandemic had just begun to spread in the U.S., that podcast advertising would grow by 29.6% this year. Prior…

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