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Walgreens Taps Adobe to Create a More Personalized, Relevant Customer Experience

RSS Feed - June 29, 2020 - 0 comments

As the coronavirus pandemic accelerates the adoption of digital technology among consumers, retail and pharmacy giant Walgreens Boots Alliance has turned to Adobe Experience Cloud to create personalized experiences for the 100 million members in its loyalty programs in the U.S. and U.K. Francesco Tinto, global CIO of Walgreens Boots Alliance, noted each of the…

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