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Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom


RSS Feed - June 29, 2020 - 0 comments

Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which ad spend drives viewers to streaming services. Dubbed TV Tune-In Attribution, the measurement tool allows media buyers using the Verizon Media demand-side platform to attribute TV show tune-ins to ads served on…

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