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Today’s Consumers Are Shopping More Efficiently, Buying More

With safety concerns foremost on people's minds, consumers aren't approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president…

RSS Feed June 30, 2020

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers

Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more than 60 million…

RSS Feed June 30, 2020

Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums

Mint Mobile might not have a big sports stadium in its name, but according to the budget mobile carrier's new spot, that's a good thing for customers. The ad, voiced…

RSS Feed June 30, 2020

Cosmetics Retailer Ulta Beauty on How It’s Adapted to the Pandemic

Karla Davis, Ulta Beauty's senior director, integrated marketing and media, doesn't want things to go back to normal--she wants them to be better. That's what Davis…

RSS Feed June 30, 2020

The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking

To kick off Adweek's The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus pandemic has shifted, accelerated…

RSS Feed June 30, 2020

How Should Brands Approach the Customer Experience Now and After the Pandemic?

The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience…

RSS Feed June 30, 2020

Small Businesses Can Stock Up for the Connected Consumer

Since the introduction of Amazon's signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly,…

RSS Feed June 30, 2020

Why Brands Are Boycotting Facebook

If it seemed like you heard rumblings of a Facebook advertiser boycott, then blinked and realized it had grown into a massive movement involving many of the world's…

RSS Feed June 30, 2020

Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit

Facebook has agreed to a brand safety audit amid industrywide pressure over its policies about hate speech and their enforcement. The announcement comes as a number…

RSS Feed June 30, 2020

Group of Agencies Band Together to Offers $1.5 Million for Women and POC Founders

A new coalition effort between four agencies and Black-led venture fund Harlem Capital has pledged to commit $1.5 million biannually in pro bono marketing services…

RSS Feed June 30, 2020

5 Walk Out After Periscope Parent Company Bars Posting About Black Lives Matter

At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad. The walkout was created to protest two…

RSS Feed June 30, 2020

Investors Ask Nike, FedEx and PepsiCo to End Relationships With the Washington Redskins

On Friday, three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their…

RSS Feed June 30, 2020

Hyundai’s Web Series Celebrates Zero-Emissions Road Trips in the Covid-19 Era

For some facets of the travel and hospitality industry--namely airlines and cruises--the worsening coronavirus pandemic has been calamitous. But others--like automobiles,…

RSS Feed June 30, 2020

Publicis Groupe Releases U.S. Diversity Data, Outlines 7 Actions

Publicis Groupe became the latest holding company to share its U.S. diversity data today. The numbers were announced in an internal memo from Pubicis Groupe CEO…

RSS Feed June 30, 2020

Beavis and Butt-Head Return to TV, Moving From MTV to Comedy Central

Beavis and Butt-Head are heading back to the couch--again. MTV's hit '90s animated series about a pair of snickering teenage couch potatoes is returning to the airwaves,…

RSS Feed June 30, 2020

Meet the Security Robot That May Be Coming to Your Local Store or Office Park

Even without the googly eyes of some of its sister automatons, Badger Technologies' PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type…

RSS Feed June 30, 2020