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Bloomberg Media Creates New Tool to Make Readers, Advertisers Swoon

Bloomberg Media is continuing to roll out products, using an uptick in coronavirus coverage as a way to experiment with new ways to entice advertisers and readers.…

RSS Feed May 3, 2020

Popeyes Is Hiring Out-of-Work Musicians to Record Its Iconic Jingle

New Orleans isn't quite the same without the sounds of lively jazz music emanating from the French Quarter's charming balconies or its abundance of famous bars.…

RSS Feed May 3, 2020

Inside the Real Heroes Project; Land O’Lakes’ Logo Change Mistake: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed May 3, 2020

Editor’s Letter: Game Recognizes Game

When the coronavirus shut the country down in March, it also halted professional sports. The NBA, NHL, MLB and others suspended their seasons. Top tennis tournaments,…

RSS Feed May 3, 2020

Adweek Exclusive: How the Sports World United to Honor the Pandemic’s ‘Real Heroes’

One of the WWE's highest-profile superstars, John Cena, has made a career of being self-referential, in the cheekiest way, often showing up for matches in T-shirts…

RSS Feed May 3, 2020

The 12 Leagues Behind ‘The Real Heroes Project’ and Their Many Pandemic Relief Efforts

Most of the professional sports world came to a screeching halt in early March in the wake of the coronavirus pandemic. But instead of sitting idle, well-known athletes,…

RSS Feed May 3, 2020

Challengers Are Filling Gaps and Creating Consumer Countercultures

In 2019, Victoria's Secret closed over 50 stores across North America due to lagging sales performance. Victoria's Secret marketing campaigns featuring supermodel…

RSS Feed May 3, 2020

Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers

As Americans began sheltering in place in mid-March and were eager for new entertainment options following the cancellation of live sports, Sir Patrick Stewart came…

RSS Feed May 3, 2020

Infographic: Shopping for Flour? Sure, So Is the Rest of America

It's safe to assume homemade dessert has become a commodity. In recent weeks, sales of nearly all baking products are through the roof. Flour (up 203% year over…

RSS Feed May 3, 2020