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Boyz II Men Serenades Daily Harvest’s New Plant-Based Ice Cream

It's the beginning of the road for a new line of plant-based ice creams called Scoops from subscription meal service Daily Harvest, which is celebrating the occasion…

RSS Feed May 31, 2020

I Feel Terrified. I Feel Angry. I Feel Sad

I am the amalgamation of over 400 years of slavery, a single-parent household and a system that perpetually places me in inauspicious positions. I feel terrified.…

RSS Feed May 31, 2020

IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped…

RSS Feed May 31, 2020

Tesla’s Launch-Time Product Placement Was Stellar—but It’s Actually Nothing New

Even though Americans have become inured to product placement, it was impossible not to notice the deft bit of branding that SpaceX founder Elon Musk pulled off…

RSS Feed May 31, 2020

Protesters Demand More From Brands; Honoring Experiential Excellence: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this…

RSS Feed May 31, 2020

Brands Are Increasingly Supporting #BlackLivesMatter, But Advocates Want More Than Words

When Missouri teenager Michael Brown was shot by police in 2014, protests erupted across the country, and the #BlackLivesMatter movement was born. When New Yorker…

RSS Feed May 31, 2020

Adweek’s 2020 Experiential Awards Honor Taco Bell Hotel, HBO Activations and More

Prior to the Covid-19 pandemic, experiential was one of marketing's most dynamic and rapidly growing fields. Now the industry is exploring what form such activations…

RSS Feed May 31, 2020

Giant Spoon Wins 3 Top Honors in Adweek’s 2020 Experiential Awards

For the second year in a row, Giant Spoon has taken home Adweek's Experiential Agency of the Year award, nabbing also scooping up Executive of the Year and Rising…

RSS Feed May 31, 2020

So Your Customers Tried a Competitor During Quarantine—What Now?

As U.S. consumers transitioned from the panic-buying to hoarding phases of product acquisition during the coronavirus pandemic, longstanding consumer habits and…

RSS Feed May 30, 2020

Why Demonstrators Protesting the Death of George Floyd in Minneapolis Keyed In on Target

MINNEAPOLIS, Minn.--The rallying cry of "no justice, no peace" continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have…

RSS Feed May 29, 2020

Despite Mounting Pressure, Including From Employees, Facebook Won’t Act on Trump’s Posts

While one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another held…

RSS Feed May 29, 2020

Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad

As the country continues to reel from racism--the American Psychological Association issued a statement calling racism a pandemic--brands appear to have taken a…

RSS Feed May 29, 2020

These Brands Are Speaking Out Against Racism on Social Media

When the Covid-19 pandemic hit the U.S., brands quickly stepped up to reassure frightened Americans that they were there for them. In countless campaigns, brands…

RSS Feed May 28, 2020

Facebook NPE Team Releases 2 More Apps

The Facebook NPE Team has convincingly shown that it has no issues with remaining productive during the coronavirus pandemic. Mere days after rolling out CatchUp--an…

RSS Feed May 28, 2020

Popeyes Unveils Refreshed Logo and New Restaurant Design

Last year's chicken sandwich wars launched Popeyes Louisiana Kitchen to a new level of growth that even a pandemic couldn't stifle. Now, the fast-food chain is revealing…

RSS Feed May 28, 2020

Jordache Seeks New Generation of Fans With Vintage Denim

In the revolving world of fashion, is anything ever truly out of style? Hugely popular in the '70s and '80s, designer denim brand Jordache has a new collection,…

RSS Feed May 28, 2020