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Data Ethics Is Becoming More Important for Marketers

RSS Feed - May 31, 2020 - 0 comments

Marketers are becoming increasingly aware of how they gather and use consumer data. Two years out from the enactment of the European Union’s General Data Protection Regulation and a month before enforcements of the California Consumer Privacy Act begins, the World Federation of Advertisers has published a survey that shows 74% of CMOs believe data…

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