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With MeidasTouch, 3 Brothers Are Creating Visceral Ads by Using Trump’s Words Against Him

Some of 2020's most viral political ads have come from a liberal organization called MeidasTouch, and if you'd never heard of the group before the past few weeks,…

RSS Feed May 31, 2020

Roku Bets Big on Live TV, Adding 30 Free, Ad-Supported Channels

As TV viewership surges, Roku is placing a big bet on live television. Roku, which offers up streaming players and is included on some smart TVs, is pushing out…

RSS Feed May 31, 2020

TikTok Apologizes for Glitch That Affected All Hashtags, Not Just #BlackLivesMatter, #GeorgeFloyd

TikTok apologized for a technical glitch last week that made it appear as if posts with the hashtags #BlackLivesMatter and #GeorgeFloyd had zero views and outlined…

RSS Feed May 31, 2020

These Brands Are Putting Money Where Their Mouth Is and Giving Back to Fight Racism

Brand responses to #BlackLivesMatter have drastically changed since the movement's formal inception in 2014 when 18-year-old Michael Brown was shot by Ferguson police…

RSS Feed May 31, 2020

Cheez-It and Amazon Prime Will Give You $5 to Watch Men on TV

As most of us know far too well, snacking and streaming go hand-in-hand. To capitalize on this reality, Amazon Prime and Cheez-It have partnered up to reward viewers…

RSS Feed May 31, 2020

L’Oréal’s Post on Protests Reignites Racism Controversy

Academy Award-winning actress and producer Viola Davis, who signed on as the new international spokesperson for L'Or?al Paris last September, leveled with her Instagram…

RSS Feed May 31, 2020

Harry’s Debuts Its 2020 Shave With Pride Set to Celebrate LGBTQ Creatives

To help kick off Pride Month, direct-to-consumer shaving brand Harry's has released a new shave kit in conjunction with a campaign titled "Design with Pride," which…

RSS Feed May 31, 2020

What to Expect From Adweek’s Elevate: Creativity and Experiential Virtual Event

Adweek's annual Elevate: Creativity and Experiential event returns June 18 as a virtual gathering, featuring some of today's most influential brand and agency leaders.…

RSS Feed May 31, 2020

Zuckerberg vs. His Staff: Facebook Employees Livid Over Refusal to Censor Trump

Tensions are escalating inside Facebook over the social platform's laissez-faire approach to the president's posts. While Twitter took an active approach to Donald…

RSS Feed May 31, 2020

Frontline, Spotify Team Up on Playlist to Help Dogs Adjust to Being Alone Again

Products from Frontline help protect pets from fleas and ticks, and the brand is teaming up with Spotify to protect those same pets from feeling stressed as their…

RSS Feed May 31, 2020

Data Ethics Is Becoming More Important for Marketers

Marketers are becoming increasingly aware of how they gather and use consumer data. Two years out from the enactment of the European Union's General Data Protection…

RSS Feed May 31, 2020

Agencies Face a Huge Obstacle in Responding to Racism: Their Own Failure to Act

Every day, agencies are tasked with solving problems too complex, nuanced and rapidly evolving for their clients to handle alone. In short, the agency world exists…

RSS Feed May 31, 2020

Pinterest Adds a Shop Tab to Lens Visual Search Results

Pinterest continued to combine visual search and ecommerce with its introduction Monday of a Shop tab in the results generated by its Lens visual search tool. Pinners…

RSS Feed May 31, 2020

13 Weeks Into Pandemic, Marriott Occupancy Passes 20% in the US

Within the United States, the world's largest hotel brand Marriott is seeing occupancy rates rise as the travel industry begins to inch toward recovery, surpassing…

RSS Feed May 31, 2020

Greg Hahn Quickly Returns to Advertising, Opening NY Office for Canada’s No Fixed Address

Greg Hahn, the highly influential creative leader who lost his job in April at BBDO New York as part of its Covid-19 cost-cutting drive, today was announced as CCO…

RSS Feed May 31, 2020

Twitter: Here’s How to Save Tweets as Drafts on Desktop

Twitter recently debuted the ability for users to save their unfinished tweets as drafts when using Twitter.com. These drafts aren't saved across platforms, meaning…

RSS Feed May 31, 2020