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April 2020

KFC Cooks Up a Messenger From Facebook Experience for Mother’s Day

KFC teamed up with Messenger From Facebook on a way to provide virtual Mother's Day dinners for families prevented from having actual Mother's Day dinners due to…

RSS Feed April 30, 2020

What’s on Adweek’s Live Shows, Podcasts and Webinars This Week: May 4-May 8

Adweek has expanded its offering of live shows, webinars and virtual events during this financial crisis brought on by the coronavirus pandemic. Each week, we'll…

RSS Feed April 30, 2020

8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May,…

RSS Feed April 30, 2020

Brands With Strong Twitter Personalities Stay the Course During Covid-19

The beginning of 2020 saw even more brands express themselves on Twitter, peppering tweets from company accounts with humor and attitude. Brands like Denny's used…

RSS Feed April 30, 2020

5 Things We Learned About Amazon in the Age of Coronavirus From Its Q1 Earnings Call

In its Q1 2019 earnings call, Amazon CFO Brian Olsavsky casually mentioned the company was pivoting to one-day shipping, effectively throwing another gauntlet at…

RSS Feed April 30, 2020

The A100 List of Asian Excellence Arrives When It’s Needed Most

May is Asian Pacific American Heritage Month, and each year the celebration kicks off with the A100--a list of notable Asian American Pacific Islander (AAPI) leaders…

RSS Feed April 30, 2020

Tumblr Teams Up With Ditch the Label for Mental Health Awareness Month

Tumblr marked the start of Mental Health Awareness Month May 1 by teaming up on a content initiative with U.K. nonprofit Ditch the Label. Throughout the month of…

RSS Feed April 30, 2020

Miss the Sounds of a Bustling City? The New York Public Library Compiled Them Into an Album

With an eerie emptiness filling otherwise crowded New York City landmarks, the frenetic buzz of normal times has a somewhat nostalgic quality at this point in quarantine.…

RSS Feed April 30, 2020

Restaurants’ Latest Quarterly Results Provide Clearer Picture of Covid-19 Impact

Fast food and coffee chains reported their latest quarterly earnings this week--namely McDonald's, Yum Brands, Restaurant Brands International, Starbucks, and Dunkin'--providing…

RSS Feed April 30, 2020

Verizon Media Expands DSP to Include Omnichannel Inventory

Verizon Media has expanded the capacity of its demand-side platform (DSP) to now offer premium native ad inventory with targeting and measurement services from within…

RSS Feed April 30, 2020

Land O’Lakes Isn’t Talking About Its Logo Change, and That’s a Big Mistake

The decision by dairy brand Land O'Lakes to eliminate the kneeling Native American woman offering up sticks of butter on its logo marks the end of a problematic…

RSS Feed April 30, 2020

The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen

When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin,…

RSS Feed April 30, 2020

Walmart’s 2-Hour Express Delivery Service Is Coming to 2,000 Stores

Walmart is expanding a new Express Delivery service, which, like Amazon's Prime Now, allows customers to receive deliveries within two hours. The retailer said eligible…

RSS Feed April 30, 2020

An Agency Known for Viral Ads Is Giving Away a $100K Campaign to a Struggling Business

Utah-based advertising agency Harmon Brothers knows the coronavirus pandemic is--to put it bluntly--a crappy situation for businesses. Grounded in that realistic…

RSS Feed April 30, 2020

Taco Bell Debuts at Home Taco Bar to Celebrate Cinco de Mayo at a Distance

Any holiday that occurs during a pandemic requires some creativity on the part of the celebrants. With gatherings of pretty much any size canceled and Zoom fatigue…

RSS Feed April 30, 2020

Facebook: Here’s How to Use the Stay Home Sticker in Stories

Facebook recently added a Stay Home sticker for Facebook Stories, which allows you to encourage your viewers to stay home during the Covid-19 pandemic. Our guide…

RSS Feed April 30, 2020