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How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort

RSS Feed - March 26, 2020 - 0 comments

What do you do when a major corporate diversity initiative’s launch is sidelined by a global pandemic? If you’re Claudia Romo Edelman and you’ve spent your entire career marketing humanitarian campaigns, you pivot and find a way to help. Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language…

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