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Linear Ad Sales Expected to Drop 12% in 2020 and 2021 Due to Coronavirus Crisis


RSS Feed - March 25, 2020 - 0 comments

The continuing COVID-19 outbreak means a less-than-rosy outlook for media owners’ net advertising revenue forecasts. Media suppliers’ total linear ad sales, previously expected to hold steady this year, are now projected to decline by nearly 12% in 2020, according to a revised ad forecast from the IPG Mediabrands-owned Magna Global. Full-year ad sales are expected…

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