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The Publisher’s Paradox: Clicks Are Up, But Not Ad Revenue

RSS Feed - March 24, 2020 - 0 comments

Let’s call it the Publisher’s Paradox. Over the last two weeks, all kinds of sites (from news sites to platforms) have seen traffic numbers jump. It makes sense, as people are looking for information around the coronavirus, as well as spending more time online because we’re working from home. But the challenge is that news…

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