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Road to Challenger Brands: Customers as Tribes, Stores as Churches

RSS Feed - February 13, 2020 - 0 comments

Today, only half of U.S adults report belonging to a church, synagogue or mosque, according to Gallup. That’s down 20 percentage points since 1999, when 70% of Americans identified as a member of one of the three places of worship. There’s little to no evidence, however, that the desire to belong and find purpose has…

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