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What Verizon’s Super Bowl Strategy Shows About Blurring the Lines of Sports and Esports

RSS Feed - February 12, 2020 - 0 comments

As Super Bowl ad spends continue to climb, with an estimated $435 million (nearly $100 million more than last year) spent during this year’s Big Game, brands are looking for other ways to leverage the spectacle of the Super Bowl. One prime example from this year was Verizon. As a partner of the NFL, Verizon…

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